The best way to communicate is by learning to write in a reader-friendly style. Running readability statistics is an excellent way to test if you are writing clearly.
We need to learn how to say difficult things in a simple way. If we do this, we are able to reach a larger audience. This is true for creative writing, blogging, and business writing.
Good readability statistics will show if you are writing in plain language. You will find a link to a free online readability calculator at the end of this post.
1. Why Readability Matters In Creative Writing
“In Fiction Writer’s Brainstormer, James V. Smith explains exactly how the best-selling authors succeed. After studying authors like Stephen King, John Grisham, Danielle Steele, and Elmore Leonard, he came up with this as an ideal writing standard (if you want to sell more books).
Once you are finished writing your novel, run readability statistics on the entire manuscript. You should have (on average):
- Four characters per word.
- Three sentences per paragraph.
- Nine words per sentence.
- A passive voice score of less than 5%.
- At least an 80% readability score on the Flesch-Kincaid scale.
- No higher than a 5th grade readability level on the Flesch-Kincaid scale (This does not mean a fifth grader would understand it. It means you are writing in the active voice, using understandable words.)”
From Analysing Agatha – How to become the best-selling novelist of all time
2. Why Readability Matters In Business Writing
Business writers need to watch readability levels. Research shows people respond to shorter emails written with a Grade 3 level on your readability statistics.
- We achieve these statistics by writing short sentences and easily understood words.
- We make sure we have lots of white space.
- We need to avoid texting language, and we should use proper spelling, punctuation, and grammar.
- We also have to minimise our use of the passive voice.
3. Why Readability Matters In Blogging
‘If your sentences go on forever, if you use out-dated words, and if you always write in the passive voice, I will leave and never come back. You need to write simply to convey complex ideas. Avoid overused and unnecessary modifiers and qualifiers. I think there is a place for adjectives and adverbs on blogs, but they must add to the piece and not distract me.’ (via)
- Use lists and bullet points.
- Use headings and sub-headings.
- Make sure you have lots of white space.
- Use a simple font.
- Make sure the font size is large enough.
In short, write in a user-friendly web-friendly format.
Tip: Check your readability statistics before you post. If they are too low and your passive content is too high, rewrite your blog so that people will enjoy reading it.
If you want to communicate in business, attract more followers to your blog, or write more readable books, I recommend learning how to use readability tools.
Click on this image to use this free online readability calculator.
Test your website: If you want to test how readable your entire blog or website is, click here
- If you want to improve your business writing, join us for The Plain Language Programme.
- If you want to learn how to write a book, join our Writers Write course, or sign up for our online course.
- If you want to learn how to blog and write for social media, join us for The Complete Blogging and Social Media Course.
If you enjoyed this article, read these posts:
- Between Friends: Writing Advice From Hemingway To Fitzgerald
- 25 Email Etiquette Tips For Professional People
- What Is A Style Guide And Why Do I Need One?
© Amanda Patterson
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