7 Effective Tips For Writing Powerful Headlines


At Writers Write, we understand the importance of writing great headlines. If you don’t take time to learn this skill, you will not be able to increase your blog post views. If people don’t visit your blog, they will not be aware of how much you have to offer and your sales will suffer because of this.

Here are seven invaluable tips I’ve learnt from writing blog post titles:

1. Use adjectives and adverbs

Although we do not advise this when you are writing a novel, these words work for headlines. They add colour, create images, and impart a sense of urgency. They also tempt readers to click on your link.

Examples: 30 Ultimately Effective Social Media Tools For Writers  and 5 Incredibly Simple Ways To Help Writers Show And Not Tell

2. Use numbers

This is the best advice I could ever give anyone. Include a number somewhere or begin your blog post title with one. Readers never get tired of it. It tells your followers exactly how much they have to read.

Examples: 21 Social Media Don’ts and 37 Ways To Write About Anger and 45 Ways To Avoid Using The Word ‘Very’

3. Use time

People like frameworks and deadlines. A ticking clock is one of the most effective storytelling devices and it works in headlines too. If you tell them how to do something in 10 minutes or 30 days, the task seems manageable.

Examples: How To Plot A Perfect Scene In 10 Minutes and How To Plan Your Blogging Week In Fewer Than 15 Minutes

4. Use ‘How to’, When to’, ‘What’ and ‘Why’

There is a reason that self-help books are popular. Most people want to learn how or when to do things, or they want to learn why something happens. These words are also frequently used in searches.

Examples: How To Write A One-Page Synopsis and When To Use ‘That’ And When To Use ‘Which’ and What Watching Disney (and Pixar) Taught Me About Storytelling

5. Make sure your title delivers

One of the reasons people never return to your blog is if your headline tells a lie. Unsatisfied readers will feel cheated and annoyed because they have taken the time to click on your link.

If you are going to promise 155 Words to Describe an Author’s Tone, you had better have 155 words that do just that. If you are going to promise Cheat Sheets For Writing Body Language, you must make sure that you deliver detailed examples that really will help them.

6. If you’re going to be cryptic, be clever

If you are going to catch someone’s attention with an intriguing title, make sure that it’s not too odd and that it has something to do with the post. If your headline is confusing or awkward, they won’t continue reading. If you are not too clever, it can be effective.

Examples: The Locked Room – A Simple Way To Test Your Plot and Keeping Up Appearances – 4 Ways To Dress Your Characters

7. Ask questions

Ask questions that may be of interest to your followers. Every blog on this site is about reading or writing, so we know that our questions will have to be about these topics.

Examples: Is Genre A Straitjacket? and Heroes And Anti-Heroes – What’s The Difference?

Exceptions To This Rule

Sometimes, there is no formula and you may want to keep your title short and focused. If your title conveys your meaning in the shortest possible space, it is an effective title. You could use this type of title when you are being more matter of fact.

Examples: The Myth Of Writer’s Block  and The Importance Of Inciting Moments

You can mix these tips up and use more than one of them in your titles. Many of the examples use three of more in one title. Take time on your headlines to make an impact on the web.

Free to use

Use the Co-Schedule Headline Analyser to test your headline.

Learn how to blog and write for social media! Join us for The Complete Blogging and Social Media CourseMail news@writerswrite.co.za  now for more information.

If you enjoyed this post read:

  1. Who’s Been Using Your Network?
  2. 21 Social Media Don’ts
  3. How To Make Money Blogging

News Alert: Writers Write has been included on these great lists: The Best Writing Blogs Of 2017. We were also named one of the 13 Great Facebook Pages for Writers

This article has 4 comments

  1. Emily Johnson

    Amanda, thanks for the helpful article! In my opinion, #4 and #7 tips work best than other. By the way, I also wrote an article about this topic http://omnipapers.com/how-to-write-a-blog-post I think you will be interested.

  2. Amanda Patterson

    Thank you, Emily. Thank you for sharing your recipe with us.

  3. awesomegames2014

    While it is true that titles can attract readers it takes only quality content to keep such readers else they wont hesitate to hit the close button and bounce off. While titles should be catchy enough to attract readers ensure to support it with quality contents that can keep the readers coming again and again and even sharing the post for others to read.

    But then i have also personally discovered that problem solving articles like How-to articles or any other problem solving kinda articles attract huge readers looking for solution to their problems and a good look at your site shows you have mastered this technique and have used it in a lot of ways and that is evident in the huge traffic is has brought to your site.

  4. Nicola Smith

    I have to admit, starting a post with a number (21 ways to XYZ!) has rapidly become a pet peeve of mine. I find it either too limiting or overwhelming. But I recognize this as a personal problem 😉

Comments are now closed.