Narrow Your Focus When You Start A Blog

Narrow Your Focus When You Start A Blog


Find out why you need to narrow your focus when you start a blog.

If you want to write a blog you need to learn how to focus on what to include in your posts.

Narrow Your Focus When You Start A Blog

People follow a blog because they are interested in the subject matter. There are few people who can get away with blogging about everything and anything and still retain a following.

Look at your About Us section on your blog. This should tell you what to include. At Writers Write, we say: ‘Writers Write is a comprehensive writing resource for creative writers, business writers, and bloggers.’

This means we can blog about creative writing, business writing, and blogging. If we move too far away from these promises, our readers will stop following us.

A blog is not your personal diary – unless that is what your blog is about, and even then you need to focus on something specific in the diary. If you are writing about a loss, for example, include posts that deal with that loss – how it happened, how you are dealing with it, its impact on your daily life, the ups and downs, how you plan to get through it, how you actually get through it, hopes for the future, etc.

A successful blog focuses on a subject that is presented in the same style and tone. If you have a friendly, helpful tone, stick to it. If you have a business-like tone, maintain it.

MUST-READ: Social Media 101 – What is a Blog?

How Does Narrowing The Focus Help?

If you narrow your blogging focus, you can test each post. Ask these questions:

  1. Is this blog post of interest to my readers?
  2. Does this post reveal anything new about my subject matter?

Remember that your blog creates a mood for your followers. How do you want them to feel when they leave the site? Make sure each post achieves this goal.

Plan It

You can also plan your blogging calendar properly once you have done this. You can choose topics or themes or types of posts and plan to feature them on a specific day of the week or month.

For example, you may feature interviews on Fridays, reviews on Wednesdays, and tips on Mondays.

MUST-READ: Practical Hacks For Planning Your Blogging Calendar

If you have a niche subject that interests you, you will be able to focus – and keep your followers happy.

TOP TIP: If you want to learn how to blog, join us for The Complete Blogging Course.

© Amanda Patterson

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