How To Write An ‘About’ Page That Works


How do you write an ‘About’ page that works? Ask yourself what people want to know when they click on your ‘About’ link.

People who visit your website want to know who you are, what you do, why they should believe you, how they can contact you, where you are, and when they need to show up.

The easiest way to cover the basics on this page is to use the five Ws and the one H. We cover this in detail in: Why You Need The Inverted Pyramid When You Write

So, let’s begin.

Who:

Who are you? Whether you’re writing about a company, a brand, or an individual, you need to get this across quickly. If you have regular contributors, add links to their profiles.

On our about page, we say:

Our motto at Writers Write is ‘Write to communicate’. We believe in the power of words. If you want to learn more about creative writing, business writing, and blogging, you will love our site.

What:

What do you do? What do you offer? What types of blog posts will they find?

On our about page, we say:

1. We offer advice. Writers Write is a one-stop resource for writers with more than 1 200 articles for creative writers, bloggers, and business writers on this site.
2. We inspire you. Enjoy our writing promptsquotes on writing, comicsbook reviewsliterary birthdays, and words.
3. We teach you how to write. We offer practical, inspiring courses in blogging, business writing, and creative writing.

Why:

Why should you choose to subscribe, join a course, or buy a product? This is your chance to boast a bit. Tell us what you’ve done.

On our about page:

We detail our experience in teaching blogging, creative writing, and business writing.

How:

How do we become part of your world? This is your call to action. How does the reader connect with you?

On our about page, we say:

1. If you want to receive our free daily writing links, click here: Sign Up
2. If you want to find out more about our courses, click here: About The Courses
3. If you want to contact us: news@writerswrite.co.za
4. If you want to advertise on our platform, click here: Advertise With Us

Where:

Where are you? This is important if you need people to find you in the real world. Add your location if you offer courses in person, or if you have a venue people need to access.

When:

When is your event taking place? This is only important if you are promoting an event or if you work with deadlines.

Putting it all together:

Once you have the details, you will have to write this page in the tone and style that suits your blog. You have a voice. Your brand has a voice. Use it when you write the words.

On our page:

Our voice is practical and helpful. We hope this is how our page reads.

Happy blogging.

If you want to learn how to blog and write for social media, join us for The Complete Blogging and Social Media Course.

 by Amanda Patterson

If you enjoyed this post read:

  1. 7 Practical Resolutions For Bloggers
  2. The Writers Write Book Reading Challenge 2018
  3. 17 Ways To Think Like A Writer Every Day

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