10 Ways To Be More Concise When You Write

Don’t Write To Impress. Write To Communicate.  When you write for business, your readers are not interested in your big words, your flamboyant wordplay, and your tortuous sentence structure. They want you to communicate with them.  Concise writing is always better in business. It is more…

August 2017 – Course Timetable

Course Description August September Writers Write How to write a book  2,9,16,23 Writers Write How to write a book 28-31 18-21 The Plain Language Programme How to write for business 15-16 Blogging and Social Media Course How to write for the web 12-13 Short Cuts…

How To Use A SWOT Analysis In Your Business Writing

SWOT analysis is a business writing tool for auditing our organisation and its environment. It helps us to focus on internal and external factors that affect our businesses. Before we think of proposing a project or reporting on results, we should have the answers to the…

16 Copywriting Phrases That Sell

A copywriter is 'a person who writes the text of advertisements or publicity material'. Because we all write for our businesses in one form or another, we have to learn how to write copy. According to CopyBlogger, copywriting 'is the art and science of strategically…

July 2017 – Course Timetable

Course Description July August Writers Write How to write a book 1,8,15,22 Writers Write How to write a book 24-27 28-31 The Plain Language Programme How to write for business 15-16 Blogging and Social Media Course How to write for the web 18-19 Short Cuts…

5 Bad Writing Habits You Can Break Today

Source for infographic: Grammar Check If you want to learn how to write a book, join our Writers Write course in Johannesburg or sign up for our online course. If you enjoyed this infographic, you may like these: 30 Filler Words To Cut Out Of Your Writing (Infographic) The…

30 Filler Words To Cut Out Of Your Writing (Infographic)

What is a padding or filler word? According to Collins Dictionary: 'Padding is unnecessary words or information used to make a piece of writing or a speech longer. Synonyms: waffle [informal , mainly British] , hot air [informal] , verbiage, wordiness' In Business Writing Weak…

June 2017 – Course Timetable

Course Description June July Writers Write How to write a book 1,8,15,22 Writers Write How to write a book 19-22 24-27 The Plain Language Programme How to write for business 13-14 Blogging and Social Media Course How to write for the web 10-11 18-19 Short…

How To Tell A Great Business Story

If you need to tell a story about a personality in business, or about how a product changed a person's life, try the formula on this infographic. It will give you a starting point and a destination. This will work for talking about people in…