May 2017 – Course Timetable

Course Description May June Writers Write How to write a book 6,13,20,27 Writers Write How to write a book 8-11 19-22 The Plain Language Programme How to write for business 13-14 Blogging and Social Media Course How to write for the web 16-17 10-11  …

How To Write Copy That Converts Using The CREATIVE Rule

Writing ad copy is difficult. According to this infographic from Bannersnack, there are a few things to consider before you start. They use the CREATIVE rule to to emphasise the importance of creativity in advertising. If you enjoyed this post read: 5 Effective Business Storytelling Techniques…

5 Effective Business Storytelling Techniques You Need To Use

Do you want to create a brand story? Are you looking for new ideas on how to share your brand story? If you want to learn how to tell a story, join our Writers Write course. If you want to improve your business writing, join us for The Plain Language Programme. Infographic…

April 2017 – Course Timetable

Course Description April May June Writers Write How to write a book 6,13,20,27 Writers Write How to write a book 8-11 19-22 The Plain Language Programme How to write for business 4-5 13-14 Blogging and Social Media Course How to write for the web 16-17…

How To Write Better Emails: 6 Rules For Everyone

"We send emails to place orders, answer questions, ask questions, inform, entertain, and promote. If a client’s first impression of a company is a written one, make sure it is good. The way we answer our telephone, the way we conduct ourselves in a meeting, and…

The 18 Essential Rules Of Journalism

Guest Post The Essential Rules of Journalism serves as your no-BS cheat-sheet to the rules of the playing field. They are, at least in my humble opinion, what makes a good journalist– and good journalism. Writing them down was partially inspired by Captain Beefheart’s Commandments…

Why Plain Language Matters In A Post-Truth World

After a world-tilting start to 2017, where a spokesperson for Donald Trump coined the phrase ‘alternative facts’ as if it actually meant something, it has become clear that communicating clearly and truthfully is going to become an uphill battle. (Read points 7 and 8 in…