I create content for this blog every week. There are times when it seems easy and then there are times when it feels impossible. I am lucky because I have two regular bloggers who help me. It also helps that Mia Botha and Anthony Ehlers are brilliant writers who understand what our followers want to read.
How do bloggers come up with new ideas?
How do we manage to stay sane, week after week?
Month after month?
Year after year?
Customise a calendar
You need to work out a calendar that works for your readership, your industry, and your brand. If you are a writer, for example, you may find this post useful: 30 Inspiring Blog Post Ideas For Writers.
I have compiled a list of blog post ideas that a blogger in any industry can use for inspiration.
40 Types Of Content To Inspire Any Blogger
- Interviews. We have a series called The Writers Write Interview where we feature famous authors from our guest speaker events.
- Holidays. Keep a calendar of holidays for inspiration. You can use Mother’s Day or Father’s Day to inspire a post. This year we featured 9 Famous Fictional Narcissistic Mothers – And How To Write About Them.
- Worksheets. Create worksheets and share them with your followers.
- Expertise. Share your knowledge. Tell people what you know about your subject. Back it up with research and examples. At Writers Write, we may talk about sub-plots, pacing, or inciting moments.
- Birthdays. You will know who your audience admires. Keep a list of their birthdays for reference. At Writers Write, we often use the anniversary of a famous author’s birthday as a starting point, for example 6 Things Alfred Hitchcock Can Teach You About Writing
- Testimonials. Include posts about clients who have been successful or posts on what people have said about you, your products, or your courses.
- A series. You may want to write a series of posts about a subject that is important to your readers. I wrote a series called Social Media 101 to help bloggers understand and evaluate the different types of social media. This year, Anthony is writing 52 posts about how to Write Your Novel In A Year [Read Week 1: Start Strong, Start Simple]
- Pick of the week or month. You may work in an industry where you can showcase a product on a regular basis.
- Lists. People love lists. They never get tired of them, so don’t stop using them. Examples: ‘The Top 10…’, ’25 Ways To….’, or mega-lists about your industry like The Top 100 Writing Blogs For Authors And Bloggers
- Informative posts. These include research and expert advice in your field of expertise. At Writers Write these could be about grammar, readability statistics, the passive voice, or email etiquette.
- Inspirational posts. Include motivational infographics and ways to stay creative.
- How-to articles. Like lists, this one never gets old. People follow you to find out what you do and how you do it. Some of our examples include How To Write A Case Study In 3 Easy Steps, How To Write A Beginning And An Ending That Readers Will Never Forget, and How To Use Writing Prompts.
- Checklists. These are useful to help your followers who are learning as they go along. [Read The Ultimate Blogging Checklist]
- Quotations. Create lists of quotations from famous people about your favourite topics. They can be wise, flippant, or humorous. [My 15 Favourite Quotes On Grammar]
- Templates. If you have a useful template that anybody in your industry would find useful, share it. Include your logo or website on the template.
- Cheat Sheets. These are always popular. Our most viewed posts are Cheat Sheets for Writing Body Language and 45 Ways To Avoid Using The Word ‘Very’
- Definition posts. These include basic information about your topics. For example, What is a blog?
- Humour. Why not write a post on ‘How To Survive A Relationship With A _______’ or ’10 Ways To Seduce A ___________’ We have done these for writers.
- Anecdotes. Use personal stories and situations as inspiration for topics. Mia uses her role as a mother to teach us about suspense in stories, or the death of her cell phone battery to remind us that writers need to observe.
- Statistics and case studies. Mia Botha decided to look at our most popular blogs for her post, How Long Should Your Blog Post Be? and I looked at famous authors for Word Counts – How Long Should Your Novel Be?
- Guest posts. If you are going to accept guest posts, create a set of guidelines for your blog.
- Meet the team. If you have a team, you could use this opportunity to let your followers into their worlds. You should already have a page with brief biographies for them, but these would be longer posts.
- Profiles. Write about a product or a person in your industry.
- Quizzes. You can create your own on platforms like playbuzz and quzzr.
- Beginner’s guides. Use these to encourage followers who may be intimidated by a new subject. We have written these on creating characters, writing speeches, and revenge as a plot.
- Videos or tutorials. Create your own or share others. Watch as Kurt Vonnegut explains the shapes of stories.
- Podcasts. You may want to offer podcasts of interviews or classes for your readers.
- Lessons. What have you learnt along your journey? How did you gain a following on social media? What did your mother teach you about business writing?
- Reviews. You can review any product or event related to your industry.
- Infographics. You can create these yourself or share from other sources. Use Infographics to share statistics or information in an easy-to-read format.
- Competitions and giveaways. If you have products to give away or a sponsor, this is a good way to build up a following.
- Resources. If you have found useful tools that you think others should try, write a post about them. They could be for business writing or on creating content for your blog.
- Behind-the-scenes. Write about what it takes to create a finished product. This is particularly useful if you are in a glamorous business and you want to show the human side of your product.
- Memes/Comics. You can create these on a meme site or share them when you find them. Always credit your source.
- Events. If you have guest speakers or product launches, write about them.
- Follow-up posts. Revisit your most popular posts and write a follow-up, especially if things have changed since you wrote that post.
- FAQs (Frequently asked questions). Why not write a post that answers questions that everybody asks you?
- Opinion pieces. If you feel passionately about something, let your followers know. Remember that you may create enemies as well as gain followers when you do this. A post such as 5 Guaranteed Ways To Bore Your Reader evoked strong reactions from readers
- Images. You may want to show a story through a series of photographs. Perhaps you’ve been on holiday or seen something you can work into a blog.
- Predictions and trends. Keep an eye on trends in your industry. At the end of 2015, we wrote about 7 Trends Bloggers Can’t Afford To Ignore In 2016
If you want to learn how to blog and write for social media, join us for The Complete Blogging and Social Media Course.
by Amanda Patterson.
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