Writers Write is your one-stop writing resource. Here are 180 powerful words to use in headlines to create an emotional impact.
‘On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.’ ~David Ogilvy
Can you calculate the emotional impact of a headline? We found this excellent post by Garrett Moon – Proof That Emotional Headlines Get Shared More On Social Media.
How Can The Emotional Value Of A Headline Be Calculated?
In the article, Moon explains how emotional marketing value dates back to the 60s and 70s when Dr Hakim Chishti was studying the roots of several languages.
He writes: “His research found that there are basic underlying harmonics in language that are always interpreted with the same “emotional” reactions. Where dictionary-based meanings can be mistaken, the sound tones themselves are always interpreted the same way in our emotional response. This means that emotional language creates a very predictable response, something that can be very advantageous to marketers.”
These are the words that have emotional – not just sensational – value.
If you enjoyed this post read:
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