The Science of Storytelling

Many studies show us that our brains prefer storytelling to facts.

When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.

This means that it’s easier for us to remember stories than facts. Our brains can't make major distinctions between a story we’re reading about and something we are actually doing.  

Individuals, brands and companies need to learn how to take advantage of this and make it part of their marketing strategy. Writers Write offers The Social Brand - how to write for social media, and The Story of a Business - storytelling for business, as part of The Plain Language Programme.

But how does this actually work?

Source for Infographic: OneSpot


Writers Write offers the best writing courses in South Africa. If you want to learn how to write a book, write for social media, and improve your business writing, send an email to for more information.

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