- Use ‘How to’, When to’, ‘What’ and ‘Why’. There is a reason that self-help books are popular. Most people want to learn how or when to do things, or they want to learn why something happens. These words are also frequently used in searches. Examples: How to write a one-page synopsis, When To Use ‘That’ And When To Use ‘Which’, What watching Disney (and Pixar) taught me about writing suspense
- If you're going to be cryptic, be clever. If you are going to catch someone’s attention with an intriguing title, make sure that it’s not too odd and that it has something to do with the post. If your headline is confusing or awkward, they won’t continue reading. If you are not too clever, it can be effective. Examples: The Locked Room – A simple way to test your plot, Keeping Up Appearances - four ways to dress your characters
Sometimes, you may want to keep your title short and focused. If your title conveys your meaning in the shortest possible space, it is an effective title. You could use this type of title when you are being more matter of fact. Examples: The Myth of Writer's Block, The Importance of Inciting Moments.
© Amanda Patterson
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