Keep it short and simple
A document does not have more value because it is longer. Repeating information does not make it more important. Using jargon does not make the message more significant.
Consumers do not want lengthy documents. Rather keep the message short and simple. A shorter document has more impact. The audience tends to remember the message better.
Top three tips to keep a document short and simple:
- Avoid redundant expressions like ‘it is generally accepted that’ or ‘as it is well known’.
- Avoid repeating yourself in the document.
- Keep sentences short. On average a sentence should be nine words.
By Michele van Eck, Writers Write Consultant for Plain Language. Michele has a BComm in business management and law, as well as an LLB and an LLM. With specialised qualifications in corporate and contractual law, Michele writes for De Rebus and has co-authored articles for TSAR.
- Why You Should Choose To Use Plain Language
- Writing In Plain Language – How To Remove Meaningless Phrases
- Communicate Clearly Or Face The Consequences
- 30 Famous Authors On Writing In Plain Language
- Are E-toll Terms And Conditions Written In Plain Language?
- How To Lose An Election In Plain Language
- 3 Ways To Write In Plain Language
- 8 Factors That Influence Plain Language
- Plain Language – Know Your Audience
- Why Plain Language Is Popular
- How The Law Defines Plain Language
- Plain Language Defined
- Plain Language Made Easy
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