Image. Message. Delivery.
Why are these three important? Your image sells your product. Your message confirms its value. Your delivery ensures its success.
The only way to deliver an exciting, precise, professional message is to ensure that your writing skills are good.
Your Image. Whoever said ‘don’t judge a book by its cover’ is wrong. We judge everything we see, every moment of every day. First impressions count. More than 80% of your business is conducted in writing. Your company writes emails, web copy, adverts, contracts, and reports. Make sure your staff members have been trained to write for your business.
Your Message. Customers will not buy your product unless they understand your message. You are only communicating with your clients if you are writing and speaking in a clear, uncomplicated manner. We have attention spans that are getting smaller by the hour. Write to reach the biggest market possible.
Your Delivery. If customers understand you, they are more than willing to give your product a chance. Clients are grateful that you have taken the time to make their lives easier. They will also be more inclined to listen to you if they have a problem. If you have presented a competent professional image with your message you will succeed.
If you want to improve your business writing, join us for The Plain Language Programme.
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