Doing business without storytelling is like going hiking without a bottle of water. You will waste a lot of time trying to find something to drink before you can concentrate on what you want to achieve.
In business, we need to find a personal story that will appeal to our customers to make them remember us and our products.
We need stories to help us make sense of the world. We are more likely to remember a story than a statistic. Stories give us something to relate to and identify with. Whether we are writing a blog post or giving a speech, we are more likely to to be remembered if we tell a story.
Mother Teresa said: ‘If I look at the mass I will never act. If I look at the one, I will.’ We are horrified when we are told that 5 000 people died in an earthquake, but it becomes real for us when we are told the story of somebody who lived through the experience.
Human beings have always embraced stories. Legends, fables, and myths, including the many religious texts, give meaning to our existence. Stories teach lessons, inspire us, and show us how to do things and to cope with life.
The infographic from Copyblogger illustrates the anatomy of a business story. Our post, 7 Points You Need To Write A Story For Your Business, will help you to flesh this out.
If you tell the right story, you can entertain, enlighten, and persuade your audience in a few minutes.
If you enjoyed this article, read these posts:
- 7 Points You Need To Build A Story For Your Business
- Storytelling for Business – 12 Tips For Better Business Writing
- 93 Extremely Bad Business Writing Habits to Break
- Persuasive Writing Brainstormer Template
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