Are These The 4 Most Neglected Pages On Your Blog?

There are four important, mostly static, pages on your blog that you probably neglect. They are the  ‘About
Us’, ‘Personal Bio’, ‘FAQs’, ‘Contact Information’ pages 

You have probably noticed that there are millions, if not
billions, of blogs out there. Some of them share the same content you
plan to share. This can be discouraging, but a great ‘About Us’ page helps you
differentiate yourself from them. Why? Your ‘About Us’ page is all about you.
And no one can be more you than you. 

About Us 

What do people like to see on an About Us page? 

  1. A photo of you. It should
    be a nice one, where we can see your face.
  2. A bit of who you are that
    includes where you come from and what you blog about.
  3. Meet the team – if there
    is one.
  4. Links to your top, or
    favourite posts (you can add this later).
  5. Write a manifesto that
    explains your passion for your subject, write a mission statement, or make
    a video. Maybe, you can do all three, but remember to have fun while you
    are doing it.
  6. Customer or reader
    testimonials. If you have them, use them.
  7. They want you to show what
    is ‘in it’ for them.
  8. Your personality – be

Personal Bio

The only thing more difficult than writing an ‘About Us’ is
writing a ‘Personal Bio’, but the same rules apply. If you are a fun quirky
person, makes sure your bio is fun and quirky. Charm your reader. Make them
smile. Surprise them. 

FAQs (Frequently Asked Questions)

Make a list of the 10 most asked questions in your industry, or about your product, and answer them. If your business has been going for some
time, you should have an idea what those questions are. If not, make your own,
until you have questions you can use. This not only saves time, but this shows your reader your expertise. 

Contact Details 

  1. Make it easy for a reader
    to contact you or to subscribe to your blog.
  2. If you only use a cell
    phone number, be sure to include a physical address.
  3. Add social media buttons
    so your readers can connect with you where they feel most comfortable. 

If you want to learn how to blog and write for social media, join our blogging and social media course in Johannesburg. Email  for more details.

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