The Plain Language Programme

Plain Language Made Easy

Writers Write promotes and teaches plain language writing skills. There is an act called the Consumer Protection Act (CPA) No 68 of 2008. Protecting the consumer is a priority in South Africa. High levels of illiteracy and social inequality have brought Plain Language into focus. What is…
Plain Language Is An Opportunity

Plain Language Is An Opportunity

Writing is a core competency and all business writing must comply with Plain Language Legislation. Plain language is an opportunity for businesses to communicate.

Very Busy People

I sat in a workshop in a branding agency. The boardroom was nursery school chic. No central table. Just undersized shared desks, thick crayons, primary coloured markers and bowls of fizz bars. A designer equating creativity with kindergarten. ‘Ground-breaking.’ As Miranda Priestly, the devil wearing…

Communicate Clearly Or Face The Consequences

Press Release Begins Will the Consumer Protection Commission (CPC) be anything like the Commission for Conciliation, Mediation and Arbitration (CCMA)? The CCMA deals with over 100 000 cases a year. How many will the new Commission deal with? “At least half of all CCMA judgements…

1500 Times A Day – How To Stay Afloat In The Information Deluge

The average person receives 1500 messages (via email, television, cell phone, billboard, social media, Internet, and other channels) a day. To be an effective communicator, you need to break through this overload. How are consumers communicating? Desktop usage is decreasing. Mobile media is increasing. Social…

42 Million Sim Card Users Can’t Be Ignored

Simplicity in mobile marketing is the answer. Most marketing ‘thought leaders’ stumble through their advice. They use long words, and boring sentences packed with jargon. Ironically their pitch is that you should never do this. It’s time for marketing ‘gurus’ to take their own advice.…
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