The Plain Language Programme

20 Annoying Business Phrases You Should Avoid

Last week, I wrote about how business writers could improve their writing style. One of the points I made was to avoid using jargon and clichés. When we write this way, we stop thinking for ourselves. We show our insecurity with expressing ourselves, and instead…

All You Need To Know About Reflexive Pronouns

Nouns are words that name a person, an object, or an idea. Pronouns are substitutes for nouns to avoid repetition in a sentence. We have four types of pronouns: Personal pronouns indicate a person or group. Examples: he, she, they Possessive pronouns indicate ownership. Examples: his, hers, theirs Relative…
Why 'Best' Is The Worst Way To End Your Email

Why ‘Best’ Is The Worst Way To End Your Email

If you want to annoy me, sign off your email with 'best'. When it happens, I am tempted to respond and ask 'best what?' Why have you chosen to add a random adjective that means nothing on a line by itself? The more you think…
How To Write A Case Study In 3 Easy Steps

How To Write A Case Study In 3 Easy Steps

Writers Write creates writing resources and shares writing tips. In this post, we tell you how to write a case study in three easy steps. Think of a case study as a story with a clear beginning, middle, and end. So rather than starting with…
6 Ways To Improve Your Business Writing

6 Ways To Improve Your Business Writing

Lost In Translation  I was on holiday in one of South Africa’s popular resorts. Think fake palm trees, fake stone walls and fake waves. Yes, I was enjoying all the glory that was Sun City. One of my favourite treats is the buffet breakfast. I…
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