We sent more than 205 billion emails to each other in 2015. Researchers believe this will increase to 246 billion by 2019. In this post, we show you 5 fool proof ways to write better emails.
Doing business without storytelling is like going hiking without a bottle of water. You will waste a lot of time trying to find something to drink before you can concentrate on what you want to achieve. In business, we need to find a personal story…
Last week, I wrote about how business writers could improve their writing style. One of the points I made was to avoid using jargon and clichés. When we write this way, we stop thinking for ourselves. We show our insecurity with expressing ourselves, and instead…
Nouns are words that name a person, an object, or an idea. Pronouns are substitutes for nouns to avoid repetition in a sentence. We have four types of pronouns: Personal pronouns indicate a person or group. Examples: he, she, they Possessive pronouns indicate ownership. Examples: his, hers, theirs Relative…
Writers Write creates resources for writers. This post includes ways to catch your reader's eye with your opening line. You Had Me At Hello First sentences must seduce. The opening line of your copy is like a corporate pick-up line. It must draw your audience…
If you want to annoy me, sign off your email with 'best'. When it happens, I am tempted to respond and ask 'best what?' Why have you chosen to add a random adjective that means nothing on a line by itself? The more you think…
Writers Write creates writing resources and shares writing tips. In this post, we tell you how to write a case study in three easy steps. Think of a case study as a story with a clear beginning, middle, and end. So rather than starting with…
Lost In Translation I was on holiday in one of South Africa’s popular resorts. Think fake palm trees, fake stone walls and fake waves. Yes, I was enjoying all the glory that was Sun City. One of my favourite treats is the buffet breakfast. I…