Persuasive Writing

10 Platforms Where You Can Host Online Courses

Have you thought about creating an online course for your blog? Blogging is big business. Companies with successful blogs generate 67% more leads than those that do not have one. With 3.42 billion internet users across the globe, you have to take it seriously. In my post, 7…
16 Persuasive Writing Secrets

16 Persuasive Writing Secrets

According to Wikipedia, persuasive writing is 'a form of writing in which the writer uses words to convince the reader that the writer's opinion is correct in regard to an issue'. Persuasive writing is a skill writers use when they blog, or write for social…

16 Copywriting Phrases That Sell

A copywriter is 'a person who writes the text of advertisements or publicity material'. Because we all write for our businesses in one form or another, we have to learn how to write copy. According to CopyBlogger, copywriting 'is the art and science of strategically…

4 Writing Styles Everybody Needs To Know

Are you writing a piece to inform, to persuade, to describe, or to tell a story? The style you choose for your text is a result of the way you combine word choice, tone, and syntax. The Four Writing Styles Expository - Writing to inform. Descriptive - Writing to…

Persuasive Writing Checklist

What is persuasive writing? Persuasive writing uses words to convince the reader to listen or to act. Great business writers use persuasive writing in proposals, articles, newsletters, memos, emails, requests for meetings, speeches, and reports. Persuasive writing has to sway your reader intellectually and emotionally. You…

Persuasive Writing – The Most Persuasive Words

Do you want somebody to read your blog? Do you want to get a reaction to a post headline? David Ogilvy chose these as the most powerful words to get somebody's attention. These are good words to use if you are persuading a reader to…

Persuasive Writing Brainstormer Template

Last week, I wrote about the reasons we use persuasive writing in business. This week, I want to talk about the process. Before you start writing, it is a good idea to ask these questions: 1. The Reason Why are you writing this? 2. The…

Everyday Persuasive Writing In Business

Persuasive writing uses words to convince people to listen or to act. Great business writers use persuasive writing in social media marketing, proposals, articles, newsletters, blog posts, memos, emails, requests for meetings, speeches, and reports. The main reasons we use persuasive writing are: To boost morale To…
7 Tips For Writing A Brilliant Opinion Piece

7 Tips For Writing A Brilliant Opinion Piece

Let me give you a piece of my mind An opinion piece is 'an article in which the writer expresses their personal opinion, typically one which is controversial or provocative, about a particular issue or item of news'. Have you ever been so outraged at…

Persuasive Writing – Emotional vs Intellectual Words

Persuasive writers use words to convince the reader to listen or to act. The best way to do this is by using the rules of Ethos Logos Pathos.  Be credible, be logical, and appeal to your reader’s emotions. I found this useful list of words in…
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