Infographic

How To Write Copy That Converts Using The CREATIVE Rule

Writing ad copy is difficult. According to this infographic from Bannersnack, there are a few things to consider before you start. They use the CREATIVE rule to to emphasise the importance of creativity in advertising. If you enjoyed this post read: 5 Effective Business Storytelling Techniques…

How Long Does It Take To Read Popular Books?

There are few things more enjoyable than sitting down with an incredible book. The real word fades away as you immerse yourself in a new adventure. Unfortunately, our literary escapes can only last so long-- reality and obligations inevitably get in the way. So what's…

5 Effective Business Storytelling Techniques You Need To Use

Do you want to create a brand story? Are you looking for new ideas on how to share your brand story? If you want to learn how to tell a story, join our Writers Write course. If you want to improve your business writing, join us for The Plain Language Programme. Infographic…

55 Ways Content Marketing Can Help Your Business

What Is Content Marketing? 'Content marketing focuses on creating online content for a targeted audience. Businesses use it to promote their brands in a subtle way that allows them to avoid traditional advertising. Great content marketing informs or entertains – or both. The content must…

How To Write Better Emails: 6 Rules For Everyone

"We send emails to place orders, answer questions, ask questions, inform, entertain, and promote. If a client’s first impression of a company is a written one, make sure it is good. The way we answer our telephone, the way we conduct ourselves in a meeting, and…

16 Tips From A Terrible Writer

Just like any other art or skill, writing takes time and practice. It may sound simple putting words together but if you look at it, it’s not. You have to use words to deliver your message and you have to make sense so readers can…

The Writing Retreats Of 13 Famous Authors

We have always been fascinated by writers. We want to know about their jobs before they became writers, their writing tools, their rejections, their addictions, their habits, their pets, and their homes. We want to know where they they sleep, how they write, and where they…
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