Sometimes the world of social media seems overwhelming. Over the next few weeks, I will post a series called Social Media 101. I will include the basics of what you need to know about blogs and social media platforms. I am going to start with blogging.
a website in the form of a diary. Originally known as a weblog, a blog allows individuals or companies to write regularly about topics that are important to
them and that offer value to their followers. A blog has up-to-date written content and includes photos, cartoons, videos, Infographics, and links. It also allows readers to comment on posts.
media marketing, your blog is your base. Without it, you will have nothing new
to offer your followers and they will lose interest in your static website.
a group of talented content creators who will help you write for your blog. Use people who work for you or who consult for your
company. They understand your brand and they
know what your followers want.
can decide on how many articles you want to feature daily or weekly on your
blog. The more types of content you have, the more material you will have to share
across your social media platforms.
you post on your blog regularly, you will increase your visibility in Google
searches and you will promote your writers as experts in their fields.
- Keep an eye on the calendar for events that are important to
your brand. At Writers Write, we take advantage of literary events such as
National Novel Writing Month, Banned Books Week, International Literacy Day, the anniversaries of book
releases, literary prizes, and famous authors’ birthdays. We also use celebrations as themes for posts, for example, Mother’s Day and Father’s Day. We try to plan blog posts around these
a set of blogging guidelines for your contributors.
To succeed in blogging
about something that drives, motivates, inspires, and interests you. Do not blog if you are not passionate about your subject. Readers will see through the
pretence. It is even better if you choose a topic where you can show your
prepared to make a long-term commitment if you want to start a blog. If you do,
you will be rewarded. Your
creativity and passion will have an outlet and you will build a following in a
community that supports your interests.
Three blogging tips
posts should be easy-to-read. Use a simple font. Do not have more than two or
three colours on your page. Make sure you have lots of white space. Use bullet
points. Avoid flashing images.
images in every post. Create your own templates or use free photographs from a
site such as Pixabay. You can also include media, such as videos and podcasts.
it seriously. Treat blogging as a job, or a dedicated hobby, with deadlines and
rules, and people will follow you.
If you enjoyed this post, read:
Writers Write offers the best writing courses in South Africa. Writers Write – Write to communicate