Social Media 101 – What is a blog?

Sometimes the world of social media seems overwhelming. Over the next few weeks, I will post a series called Social Media 101. I will include the basics of what you need to know about blogs and social media platforms. I am going to start with blogging.

What is a blog?
blog is
a website in the form of a diary. Originally known as a weblog, a blog allows individuals or companies to write regularly about topics that are important to
them and that offer value to their followers. A blog has up-to-date written content and includes photos, cartoons, videos, Infographics, and links. It also allows readers to comment on posts. 
Why is it important?
In social
media marketing, your blog is your base. Without it, you will have nothing new
to offer your followers and they will lose interest in your static website.

How to set up a blog

There are many sites that offer free blogging. Tumblr or WordPress are good blogging platforms for beginners. Both sites offer free templates and tutorials and you do not need any special skills. WPBeginner is a free WordPress resource site for beginners. If you want a specific design, use Elance or fiverr to find a designer at a reasonable price.

How to use your blog

  1. Find
    a group of talented content creators who will help you write for your blog. Use people who work for you or who consult for your
    company. They understand your brand and they
    know what your followers want.
  2. You
    can decide on how many articles you want to feature daily or weekly on your
    blog. The more types of content you have, the more material you will have to share
    across your social media platforms.
  3. If
    you post on your blog regularly, you will increase your visibility in Google
    searches and you will promote your writers as experts in their fields.
  4. Keep an eye on the calendar for events that are important to
    your brand. At Writers Write, we take advantage of literary events such as
    National Novel Writing Month, Banned Books Week, International Literacy Day, the anniversaries of book
    releases, literary prizes, and famous authors’ birthdays. We also use celebrations as themes for posts, for example, Mother’s Day and Father’s Day. We try to plan blog posts around these
  5. Create
    a set of blogging guidelines for your contributors.

To succeed in blogging

  • Blog
    about something that drives, motivates, inspires, and interests you. Do not blog if you are not passionate about your subject. Readers will see through the
    pretence. It is even better if you choose a topic where you can show your
  • Be
    prepared to make a long-term commitment if you want to start a blog. If you do,
    you will be rewarded. Your
    creativity and passion will have an outlet and you will build a following in a
    community that supports your interests. 

Three blogging tips

  1. Your
    posts should be easy-to-read. Use a simple font. Do not have more than two or
    three colours on your page. Make sure you have lots of white space. Use bullet
    points. Avoid flashing images.
  2. Include
    images in every post. Create your own templates or use free photographs from a
    site such as Pixabay. You can also include media, such as videos and podcasts.
  3. Take
    it seriously
    . Treat blogging as a job, or a dedicated hobby, with deadlines and
    rules, and people will follow you.

If you want to learn how to blog and write for social media, join us for  The Complete Blogging and Social Media Course. Please send an email to for details.


Writers Write offers the best writing courses in South Africa. Writers Write – Write to communicate

This article has 5 comments

  1. Janeen Barber

    I have been follow for years and would like to receive your newsletter again.

  2. Writers Write

    Janeen, please send an email to

  3. Winkie Mahlangu

    I’m interested in participating

  4. Writers Write

    Winkie, please send an email to

  5. Matshidiso Vera

    Thank you. I am being helped.

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