Persuasive Writing Brainstormer Template


Last week, I wrote about the reasons we use persuasive writing in business. This week, I want to talk about the process.

Before you start writing, it is a good idea to ask these questions:

1. The Reason
Why are you writing this?

2. The Result
What do you want?

3. The Reader
Who are you writing for?

4. The Reader’s Needs
What is your reader’s emotional state?

5. The Response
What response do you want to achieve? Sales? Credibility? Awareness?

6. The Promise
What is the offering?

7. The Delivery
Why should the reader believe you are able to deliver?

Once you have done this, we recommend that you use our Persuasive Writing Brainstormer Template to polish your argument.

(Read about more about the Ethos, Logos, Pathos of persuasive writing.)

Find out more about our business writing course, The Plain Language Programme.

 by Amanda Patterson