55 Ways Content Marketing Can Help Your Business

What Is Content Marketing? 'Content marketing focuses on creating online content for a targeted audience. Businesses use it to promote their brands in a subtle way that allows them to avoid traditional advertising. Great content marketing informs or entertains – or both. The content must…

April 2017 – Course Timetable

Course Description April May June Writers Write How to write a book 6,13,20,27 Writers Write How to write a book 8-11 19-22 The Plain Language Programme How to write for business 4-5 13-14 Blogging and Social Media Course How to write for the web 16-17…

Your Editor Is Not Your Enemy

Your Editor Is A Partner In The Creative Process – Not Your Enemy Writing is something we do in isolation, but as soon as we send a story or novel in to an editor or agent, the process becomes collaborative. I didn’t always realise this…

Where Do You Start Your Short Story?

This is month three of the Short Story Challenge. You should all be busy with your third story now. I am loving the stories that have been posted for January and February and I am proud of you guys. This week, I want to talk…

How To Write Better Emails: 6 Rules For Everyone

"We send emails to place orders, answer questions, ask questions, inform, entertain, and promote. If a client’s first impression of a company is a written one, make sure it is good. The way we answer our telephone, the way we conduct ourselves in a meeting, and…

Character Interview – A Worksheet For Beginners

If you're looking for a starting point for creating a character, you will enjoy this worksheet. Lee White's character interview will kickstart your journey into your character's past. If you are looking for more in-depth questionnaires, please have a look at these: The Only Character Questionnaire…

The 18 Essential Rules Of Journalism

Guest Post The Essential Rules of Journalism serves as your no-BS cheat-sheet to the rules of the playing field. They are, at least in my humble opinion, what makes a good journalist– and good journalism. Writing them down was partially inspired by Captain Beefheart’s Commandments…

Getting Your Lucky Break As A Writer

You Have To Show Up For the longest time, I didn’t feel like a writer. I felt like fraud. Once, when I was 30, I decided to respond to an ad for a position as magazine journalist. I didn’t have any experience, but I attached…

My Short Story Writing Process – In 12 Easy Steps

Thank you for the continuing enthusiastic response to our Short Story Challenge. It’s awesome. I have created a closed group on Facebook: 12 Short Stories In 12 Months. Please join the group if you want to submit your story every month.  My Short Story Writing Process…