How To Structure A Sentence

The Content Each sentence should have one thought. When you finish this thought, finish your sentence. Put a new thought into a new sentence. An inexperienced writer uses conjunctions in order to insert multiple thoughts into one sentence. Examples of conjunctions are: and, then, but,…
My Top 12 Books On Writing

My Top 12 Books On Writing

Writers Love Books On Writing I love to read books on writing. These are not just books on grammar and style. They can be how-to guides, memoirs on the craft, workbooks, inspiring journals, and reference books. They confirm what I do know about the subject…

What Is Your Writing Element? Air, Earth, Water Or Fire?

Which element dominates the stories you write and read? The Four Elements Air (Mystery) Earth (Setting) Water (Character) Fire (Happenings) Your choice reflects your passion. Whichever element is strongest in your story is the one you should concentrate on writing. This does not mean you…

How To Use Punctuation In Dialogue

This is sometimes confusing for writers. However, it is easy to correctly use quotation marks. It is a poor reflection of your writing skills if you get it wrong. Ways to Denote Dialogue Single quotation marks Double quotation marks The dash Nothing Examples: ‘I’m tired,’…

Branding – Beyond The Circles, Clouds, And Graphs

A product needs a personality. It needs a past filled with skeletons, secrets, and motivations. It needs a future built on dreams, hopes and desires. Tired of social media marketing that doesn’t work? There are solutions ‘teasing’ internet travellers. These generic articles, filled with circles,…

Writing Effective Web Copy

Google reported that Facebook hit a trillion page views this month. Writing for the Internet is the key to your company’s online success. Effective Web Copy The trick to writing effective web copy is to ensure that your readers know exactly what your website, and…

Secrets Of A Memoirist

Are you thinking about writing a  memoir? Do you think you have a story that is interesting enough to write and one that people will want to read? Here are some secrets of a memoirist for you to consider. You should write your story to…

The 4 Most Common Ways To Use The Comma

Teachers tell us commas allow us to pause for breath. This is not strictly true. Commas are there to help us avoid confusion. These are the four most common ways to use commas: To list items: We need cheese, bread, coffee and biscuits. (Many people still…

Very Busy People

I sat in a workshop in a branding agency. The boardroom was nursery school chic. No central table. Just undersized shared desks, thick crayons, primary coloured markers and bowls of fizz bars. A designer equating creativity with kindergarten. ‘Ground-breaking.’ As Miranda Priestly, the devil wearing…
The 5 Best Ways To Include Prologues

The 5 Best Ways To Include Prologues

What is a prologue? According to Literary Devices: "The prologue, Greek prologos (meaning: before word), is an opening of a story that establishes the setting and gives background details. Generally speaking, the main function of a prologue tells some earlier story and connects it to the…