7 Guidelines For Better Email Etiquette

If you want to improve your email etiquette, follow these rules: Respond to emails within 24 hours. Say please and thank you in emails. Always spell check and proofread emails. Spell recipients' names correctly. Write short messages - 50% of all emails are now read…

6 Reasons Social Media Matters To Your Company

Socially Speaking Traditional Media is the fastest declining industry in the world. Social Media is the new word of mouth. Word of mouth is the most powerful sales tool. You can’t ignore the numbers. There are 900million people on Facebook, 400million on Twitter, 170million on…

12 Common Themes In Books

What is a theme? Theme is the central idea of the story. It is better if it is a full statement, with a subject and a verb. It sums up what the story shows us about the human condition. It is not a moral. It…

Top 8 Tips For Writing Dialogue

1. Listen to How People Talk. Having a sense of natural speech patterns is essential to good dialogue. Start to pay attention to the expressions that people use and the music of everyday conversation. This exercise asks you to do this more formally, but generally speaking…

20 Quotes To Read Before You Start A Business

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists the best marketers are artists. They realise that whatever is being sold is being purchased because it creates an emotional want, not because it fills a…

The Right To Information In Plain Language

The Consumer Protection Act in South Africa has changed business and industry. It has even made provisions for documents to be written in clear and understandable English. In terms of the Act, consumers have nine basic rights. 1. Right to equality in the consumer market…

George Orwell’s 6 Questions And 6 Rules For Writing

George Orwell is the author of the dystopian novel Nineteen Eighty-Four and the allegorical novella Animal Farm. Together, these books have sold more copies than any two books by any other 20th-century author. Here are his six questions for writers and six rules for writing: Six Questions "A…

10 Brilliant Quotes About Brands

Products are made in the factory, but brands are created in the mind. ~Walter Landor Customers must recognize that you stand for something. ~Howard Schultz Economics is (now) about emotion and psychology. ~Professor Robert Shiller Success means never letting the competition define you. Instead you…