All About Italics

Italics is the sloping writing used to highlight and emphasise certain words. The use of italics has become popular. It is the modern equivalent of underlining. Use italics: For titles of books, movies, songs and newspapers. To emphasise words. To indicate foreign words. To indicate…

The Page Wars – Advice For Authors On Facebook

Most authors are pitifully under-qualified to create a presence on Facebook. You’ve seen them. The writers with a book cover as a Facebook picture. Somebody needs to let them know it’s called Facebook for a reason. Readers want to see your face. And if your…

10 Top Tips For Moving A Plot Forward

How do writers stay on track? Do you ever wonder how writers get to the end of their books? Here are 10 tips to help you move your plot forward: Start with a detailed biography of your protagonist and antagonist. List the changes you're going…

How To Structure A Sentence

The Content Each sentence should have one thought. When you finish this thought, finish your sentence. Put a new thought into a new sentence. An inexperienced writer uses conjunctions to put many thoughts into one sentence. Examples of conjunctions are: and, then, but, however, or,…

My Top 12 Books On Writing

I love to read books on writing. These are not just books on grammar and style. They can be how-to guides, memoirs on the craft, workbooks, inspiring journals, and reference books. They confirm what I do know about the subject and they also manage to…

What Is Your Writing Element? Air, Earth, Water Or Fire?

Which element dominates the stories you write and read? The Four Elements Air (Mystery) Earth (Setting) Water (Character) Fire (Happenings) Your choice reflects your passion. Whichever element is strongest in your story is the one you should concentrate on writing. This does not mean you…

How To Use Punctuation In Dialogue

This is sometimes confusing for writers. However, it is easy to correctly use quotation marks. It is a poor reflection of your writing skills if you get it wrong. Ways to Denote Dialogue Single quotation marks Double quotation marks The dash Nothing Examples: ‘I’m tired,’…

Branding – Beyond The Circles, Clouds, And Graphs

A product needs a personality. It needs a past filled with skeletons, secrets, and motivations. It needs a future built on dreams, hopes and desires. Tired of social media marketing that doesn’t work? There are solutions ‘teasing’ internet travellers. These generic articles, filled with circles,…

Writing Effective Web Copy

Google reported that Facebook hit a trillion page views this month. Writing for the Internet is the key to your company’s online success. Effective Web Copy The trick to writing effective web copy is to ensure that your readers know exactly what your website, and…