How To Use A SWOT Analysis In Your Business Writing


SWOT analysis is a business writing tool for auditing our organisation and its environment. It helps us to focus on internal and external factors that affect our businesses.

Before we think of proposing a project or reporting on results, we should have the answers to the SWOT principle. We can use this to analyse our business and our competitors and we can use this tool to brainstorm.

SWOT stands for:

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

Strengths and weaknesses are seen as internal factors.

  1. A strength is a positive internal factor.
  2. A weakness is a negative internal factor.

Opportunities and threats are seen as external factors.

  1. An opportunity is a positive external factor.
  2. A threat is a negative external factor

The purpose of a SWOT analysis is to show us how to turn weaknesses into strengths, and threats into opportunities. This is especially useful when we are writing reports and proposals.

[Suggested read: 3 Things To Remember When You Write Reports And Proposals]

If you have never done this, here are some useful templates to create your own SWOT analysis for your brand or business.

Source for Template Examples: Concept Draw

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