Social media is much more than just a personalised space for users on the internet. It is a connecting link between us and the world; a platform to share our ideas and opinions. It is a place to find others with similar interests and engage with them, especially if we are business people.
Here are five tips on how to maximise social media to give your business a great boost:
- Cast your net for specific fish. Every business has a target audience and potential buyers. You are posting for these people. Use analytics to find out about the people who like your posts as these are the people most likely to be your customers. Facebook is one of the sites that provides demographic insights about your followers and posts. Other platforms like Instagram do not have preloaded tools, but there are options available online. Find out what appeals most to your followers and post accordingly.
- Don’t simply follow trends. If you’re opting for a long-term and stable business, you need to focus on what people really NEED. Instead of merely following trends, connect with your audience on social media and ask them what they need. You should incorporate these things into your products.
- Post to impress. Social media pages with regular, interesting content have a greater following than the ones that simply talk about business. It is important to promote your product, but this will only work if your posts appeal to the public. So incorporate catchy images, humour, and anything that your audience finds appealing in your posts.
- Keep your website or blog updated. No matter how impressive your social media account is, you cannot neglect your brand’s
website. This shows professionalism and authenticates your online presence. Invest in your website, keep your blog updated, and don’t
forget to add a link for your social media ‘about me’ section.
- Don’t stop promoting. Even if you’ve reached the pinnacle of social media glory, do not forget to keep on promoting yourself. Post
regularly and keep it interesting. Most social media platforms provide an option for advertising your posts. This is worth the investment since they are likely to be noticed.
If you want to learn how to blog and write for social media, join our blogging and social media course in Johannesburg
by Andy Thompson. Andy is a freelance writer whose passion for writing is her main drive in crafting articles that are engaging, informative, and meaningful. She is a content writer for TroopSocial.
If you enjoyed this post, read:
- Social Media 101 – What is a blog?
- Social Media 101 – What is Facebook?
- Social Media 101 – What is Twitter?
- Social Media 101 – What is Pinterest?
- Social Media 101 – What is Tumblr?