loved their last book, you had to write a letter or send an email. I remember writing
to some of my favourite romance authors. I was always so excited to get a
media has forever changed the way authors and fans connect, engage and
interact. Social is what the word implies: a fun community of friends or
like-minded people. That’s why Facebook is a like an online coffee shop where
writers can simply ‘hang out’ with their readers — it’s immediate, personal,
are five things fans either Like or Ignore on your author page:
1. Ghost writer?
Fans like it when the author takes time to talk them. It validates their
investment in you and brings them closer to your brand. Truth is they don’t buy
your books — they’re buy into you as an author.
Fans will unfollow the ‘ghost’ author who doesn’t update their page regularly.
Yes, as an author, social can be a time suck — so decide if you want to do it
twice daily or even weekly. Set a diary for your posts. Think of it as a date
with friends and keep the appointment.
2. Who are you?
Fans like it when you share your journey as a writer — the joys, the
frustrations … the silly moments even. They want to feel engaged. So ask them
their opinions. ‘My heroine just had the worst date in history — what was your
most awkward moment on a date?’ Re-post or comment to as many as you can.
Fans will stop following you if all you’re doing is selling or pushing your
product in their faces. Avoid the ‘Buy my book for 99c on Amazon today’
approach. Similarly, avoid telling fans how brilliant you are or re-posting
good book reviews. One is enough.
3. Is anybody out there?
Fans feel comfortable with you as an online persona when your posts are
consistent. If you’re a thriller writer, they love hearing your thoughts on
crime: your blogs on serial killers or women in the police force. If you’re
writing chick lit, they like your links to articles on dating or your fashion
boards on Pinterest.
Fans will unfollow you if your page is ‘schizophrenic’. If you’re a romance
writer, they’ll feel confused if you suddenly start posting about the political
strife in the Middle East. If you post your political or religious views, they
may even be offended by your viewpoint and unfollow you. Permanently.
4. Here we are now. Entertain us.
Fans like it when you give them content — when you entertain, inspire, or
intrigue them. They especially like pictures — so share the cover mock-up of
your new book, share the embarrassing dress or hairstyle of your high-school
dance in a Throwback Thursday post.
Fans will unfollow you if you don’t give them a glimpse into your personal life
or your writing days — nobody likes a standoffish friend or mystery figure. You
community will grow in line with the content you give them. Who doesn’t want
5. No Facebook page is an island.
Fans like it when they have somewhere to go after engaging with you on Facebook —
so give them your Twitter handle, or link to other social media sites you’re
active on. They like to visit your blogs or your webpage. Make sure you have ‘buy links’ to your books.
Or let them know when you’re appearing at a bookshop as part of your author
Fans will become frustrated if all you have a ‘shop front’ with nothing behind
it. Of course, not every Like translates into a sale — but most people want
somewhere where they can have a browse and decide if they want to buy or not.
you get it right, an author or fan page on social media can build a great
platform for your brand as a writer. If you don’t, well, then all you’re left
with is a stale, bitter cappuccino in that social coffee shop.
If you enjoyed this post, read:
- Don’t Follow the Crowd – 3 Ways To Build Your Own Genre
- The Leap In The Dark — 3 Ways To Read As A Writer
- 7 First Draft Dilemmas — Fixed!
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