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Communicate Clearly Or Face The Consequences


Press Release Begins

Will the Consumer Protection Commission (CPC) be anything like the Commission for Conciliation, Mediation and Arbitration (CCMA)?

The CCMA deals with over 100 000 cases a year. How many will the new Commission deal with?

“At least half of all CCMA judgements go against employers, compared to 20% in other countries,” – Barrie Terblanche, Espresso Business Magazine.

Fortunately, for businesses the public is largely ignorant of the Consumer Protection Act (CPA). The Act came into effect on 1 April 2011. There is still time to find out how agreements, advertising, labelling, marketing, press releases, warrantees and guarantees should be written.

There are many seminars and talks about the CPA. ‘However, the most important aspect of the Act, and the future of doing business, lies in the way you write,’ says Amanda Patterson, author of The Plain Language Programme.

Write in plain language to protect your business. Understand how your employees should write in order for your business to comply with legislation. More than 64% of our business communications are written. The phone call now follows the written word.

With so much of the CPA untried, many will find themselves before the Commission. Big Business no longer has the luxury of a “Take it or leave it” attitude. The CPA is inclusive. The government, the corporate world and the informal sector all have to comply.

Be creative with brand placement, advertising and promotions. ‘Legislation does not mean you have to be boring,’ adds Patterson.

It seems there is no escaping the simple fact that every communication with your employee, colleague and client needs to be clear and concise. It must be impossible for anyone to misunderstand you.

Press Release Ends

Issued by: Writers Write

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If you want to improve your business writing skills, join us for The Plain Language Programme.

If you enjoyed this post, read:

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  2. Communicate Clearly Or Face The Consequences
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  6. 3 Ways To Write In Plain Language
  7. 8 Factors That Influence Plain Language
  8. Plain Language – Know Your Audience
  9. Why Plain Language Is Popular
  10. How The Law Defines Plain Language
  11. Plain Language Defined
  12. Plain Language Made Easy