All About Italics

Italics is the sloping writing used to highlight and emphasise certain words. The use of italics has become popular. It is the modern equivalent of underlining. Use italics: For titles of books, movies, songs and newspapers. To emphasise words. To indicate foreign words. To indicate…

How To Structure A Sentence

The Content Each sentence should have one thought. When you finish this thought, finish your sentence. Put a new thought into a new sentence. An inexperienced writer uses conjunctions in order to insert multiple thoughts into one sentence. Examples of conjunctions are: and, then, but,…

How To Use Punctuation In Dialogue

This is sometimes confusing for writers. However, it is easy to correctly use quotation marks. It is a poor reflection of your writing skills if you get it wrong. Ways to Denote Dialogue Single quotation marks Double quotation marks The dash Nothing Examples: ‘I’m tired,’…

The 4 Most Common Ways To Use The Comma

Teachers tell us commas allow us to pause for breath. This is not strictly true. Commas are there to help us avoid confusion. These are the four most common ways to use commas: To list items: We need cheese, bread, coffee and biscuits. (Many people still…

Very Busy People

I sat in a workshop in a branding agency. The boardroom was nursery school chic. No central table. Just undersized shared desks, thick crayons, primary coloured markers and bowls of fizz bars. A designer equating creativity with kindergarten. ‘Ground-breaking.’ As Miranda Priestly, the devil wearing…

Communicate Clearly Or Face The Consequences

Press Release Begins Will the Consumer Protection Commission (CPC) be anything like the Commission for Conciliation, Mediation and Arbitration (CCMA)? The CCMA deals with over 100 000 cases a year. How many will the new Commission deal with? “At least half of all CCMA judgements…

Apostrophes Explained

1. Apostrophes indicate ownership.    Peter’s laptop / Busi’s car / The children’s clothes 2. Apostrophes indicate a contraction of two words. Don’t (do not) / Doesn’t (does not) / ‘90s (1990s) Sipho’s (Sipho is) going home next week. 3. Apostrophes NEVER indicate a plural,…

Should I Say ‘A’ Hour Or ‘An’ Hour?

Grammar Tip - When should I use ‘a’ and when should I use ‘an’? The Rule You use ‘a’ before words that begin with consonants e.g., b, c, d. You use ‘an’ before words that begin with the five vowels - a, e, i, o, u. However,…

1500 Times A Day – How To Stay Afloat In The Information Deluge

The average person receives 1500 messages (via email, television, cell phone, billboard, social media, Internet, and other channels) a day. To be an effective communicator, you need to break through this overload. How are consumers communicating? Desktop usage is decreasing. Mobile media is increasing. Social…

Ending Business Letters

Faithfully or Sincerely If you don’t know the name of the recipient, use Yours faithfully. Use it when you write to a client for the first time. Use it when you write a letter starting with Dear Sir. If you do know the name of…