1500 Times A Day – How To Stay Afloat In The Information Deluge

The average person receives 1500 messages (via email, television, cell phone, billboard, social media, Internet, and other channels) a day. To be an effective communicator, you need to break through this overload. How are consumers communicating? Desktop usage is decreasing. Mobile media is increasing. Social…

Ending Business Letters

Faithfully or Sincerely If you don’t know the name of the recipient, use Yours faithfully. Use it when you write to a client for the first time. Use it when you write a letter starting with Dear Sir. If you do know the name of…

Because Here We Are Now. Entertain Us.

Kurt Cobain understood this way back in the nineties when his brain, at least, was still intact. Well, as intact as the brain of a heroin junkie can be. Apologies to any junkie I might offend. We scoff and say it’s junk, ignoring the fact…

11 Common Mistakes Writers Make With Prepositions

Definition of prepositions:   Prepositions connect nouns and pronouns with other words in a sentence. They usually give information about time, places and direction. Common prepositions:  as, at, but, by, for, from, in, into, like, near, next, of, off, on, onto, out, over, than, to, up,…

42 Million Sim Card Users Can’t Be Ignored

Simplicity in mobile marketing is the answer. Most marketing ‘thought leaders’ stumble through their advice. They use long words, and boring sentences packed with jargon. Ironically their pitch is that you should never do this. It’s time for marketing ‘gurus’ to take their own advice.…

The Death Of Acronyms And Initialisms

Plain language means bigger tombstones. Immediately you sigh, relieved that you are not an undertaker or a headstone carver. But, alas, the business of dying, profitable as it is, is not the only business in need of change. Acronyms And Initialisms Mean Business - For…

What Your Words Say About You

'There has never, in history, been a greater demand for words.' ~Thad McIlroy, The Future of Writing Everything begins with a word. Everything you say. Everything you write. Everything you think. Without words, there is no news, no opinion, and no connection. You can have…