5 Reasons Companies Don’t Understand Social Media

Socially Speaking  Are you tired of trying to get your boss’s attention? I have watched the traditional publishing business model slowly implode. When I mentioned social media as an option to promote an author or drive sales, I was largely ignored. The same thing has…

7 Ways To Make The Most Of Social Media

Socially Speaking Keep in mind that social media is the new PR. You cannot use it as an advertising platform. It is not the place for a sales pitch. You need to use social media to drive customers to your blog or website.  How do…

6 Reasons Social Media Matters To Your Company

Socially Speaking Traditional Media is the fastest declining industry in the world. Social Media is the new word of mouth. Word of mouth is the most powerful sales tool. You can’t ignore the numbers. There are 900million people on Facebook, 400million on Twitter, 170million on…

Can Traditional Publishers Survive The Internet?

If publishers want to survive they are going to have to become branding agencies. The Internet has taken out the middle man - them. The day the music died They can take a lesson from the music industry. It's not rocket science. Recording artists took out…

The Page Wars – Advice For Authors On Facebook

Most authors are pitifully under-qualified to create a presence on Facebook. You’ve seen them. The writers with a book cover as a Facebook picture. Somebody needs to let them know it’s called Facebook for a reason. Readers want to see your face. And if your…

Branding – Beyond The Circles, Clouds, And Graphs

A product needs a personality. It needs a past filled with skeletons, secrets, and motivations. It needs a future built on dreams, hopes and desires. Tired of social media marketing that doesn’t work? There are solutions ‘teasing’ internet travellers. These generic articles, filled with circles,…
Writing Effective Web Copy

Writing Effective Web Copy

Google reported that Facebook hit a trillion page views this month. Writing for the Internet is the key to your company’s online success. Effective Web Copy The trick to writing effective web copy is to ensure that your readers know exactly what your website, and…