business should have a social media presence. If you aren’t saying something about
your company somebody else will say it for you, and it won’t be a conversation
you can influence.
any big brand online, you will most likely find a hate page dedicated to them.
Any business’s worst nightmare, right? I find the comments fascinating. There
might be bad comments and a lot of mudslinging, but keep reading. You’ll see
how many clients defend their brands.
online, they will defend you when the time comes. That way you will have ten
good reviews for every bad one posted. Remember, this is assuming that you
deliver the quality service you promise. If you fail, you will be slated online.
mercy of the irate consumer. These good relationships aren’t built overnight
and this isn’t something you can ask someone to do on your behalf.
awareness. Make sure your staff members understand the implications of social media for
themselves as well as for the company. A law firm can help with this. Encourage
them to read books like Don’t Film
Yourself Having Sex by Emma Sadleir and Tamsyn de Beer
them how it works. Social media training can be invaluable for your staff. It is important
that your staff understand how social media works.
out how you want to use it. Once you understand how it works you will be able
to manipulate it to suit your brand. Studying companies who are successful is a good idea, but there is no such thing as one size fits all. Make
your own plan.
a blog or create a section on your website for a blog. You can also use your website as a blog and then, when you create new original content, Google will love you.
qualified staff members to contribute to the blog. Don’t limit this to the
communications department. Make sure the people who will contribute are
well-informed and passionate about the topic.
them how to change their writing for the web. Writing for a digital audience is different to writing for a paper audience. Your readability should be high and your writing should be simple.
the process. Identify an editor or someone who takes overall responsibility for
the social media. This is the person who decides what goes where and when it should go there. This must be someone who understands the brand. They should be charming, friendly and competent.
a content calendar. Consistency is key. A
calendar will help you plan and create deadlines for your contributors.
your blogs. After you’ve done this, share them to your various social media
platforms. This drives traffic to your blog, which serves as home base or a shopfront.
relationships with your customers. Interact with your customers. Reply to comments and answer questions.
Social Media can be
daunting at first, but it is a great tool to build your business. Good luck and start blogging.
If you want to learn how to blog and write for social media, join our blogging and social media course in Johannesburg.
by Mia Botha
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