How To Write Headlines That Make Your Readers Happy


Made you click, didn’t I? That’s because I have a cool new
tool that helps me write click-worthy headlines.

I have been stuck in the blogging doldrums these last few
weeks, not because I don’t have blog post ideas, it’s because my headlines suck
and I can’t seem to fix them.
Headlines are make or break for a post. As a rule, you
should spend the same amount of time crafting your headline as you do writing
your post. Doesn’t happen, right? 
Usually I am so excited about my post that I just slap any old thing on
the top and hit post. Not great.

Although I might think my headline is good enough, I won’t
know until I have put the post up and then it’s usually too late. I have always
wished for a way to check my headlines. My fairy godmother heard my sobs and
answered by gifting me with this headline analyser.

It checks for common and uncommon words, emotional words and
powerful words and gives you a score. Heaven. But before you start trying out
headlines you have work to do. Try this method:

  1. Find
    an idea that excites you and that is valuable to your audience.
  2. Research
    if necessary.
  3. Write
    the post.
  4. Read,
    edit and rewrite if necessary.
  5. Take
    a blank page, fold it in half and write a heading with as many variations of
    that heading as you can. Fill the page.
  6. Turn
    over and fill the back.
  7. Only
    once you have filled both columns on both sides do you choose your favourite.
  8. Analyse
    the headline at CoSchedule
  9. Pick
    the strongest headline.
  10. Post. 

Happy analysing and get blogging

If you want to learn how to blog and write for social media, join our blogging and social media course in Johannesburg.

 by Mia Botha

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