Writing Effective Web Copy

Writing Effective Web Copy

Google reported that Facebook hit a trillion page views this month. Writing for the Internet is the key to your company’s online success. Effective Web Copy The trick to writing effective web copy is to ensure that your readers know exactly what your website, and…
Secrets Of A Memoirist

Secrets Of A Memoirist

Writers Write creates writing resources and shares writing tips. In this post, we discuss a few of the secrets of a memoirist. Are you thinking about writing a memoir? Do you think you have a story that is interesting enough to write and one that…

The 4 Most Common Ways To Use The Comma

Writers Write is a comprehensive writing resource. In this post, we talk about the four most common ways to use the comma. Teachers tell us commas allow us to pause for breath. This is not strictly true. Commas are there to help us avoid confusion.…

Very Busy People

I sat in a workshop in a branding agency. The boardroom was nursery school chic. No central table. Just undersized shared desks, thick crayons, primary coloured markers and bowls of fizz bars. A designer equating creativity with kindergarten. ‘Ground-breaking.’ As Miranda Priestly, the devil wearing…

Communicate Clearly Or Face The Consequences

Press Release Begins Will the Consumer Protection Commission (CPC) be anything like the Commission for Conciliation, Mediation and Arbitration (CCMA)? The CCMA deals with over 100 000 cases a year. How many will the new Commission deal with? “At least half of all CCMA judgements…

Apostrophes Explained

1. Apostrophes indicate ownership.    Peter’s laptop / Busi’s car / The children’s clothes 2. Apostrophes indicate a contraction of two words. Don’t (do not) / Doesn’t (does not) / ‘90s (1990s) Sipho’s (Sipho is) going home next week. 3. Apostrophes NEVER indicate a plural,…

Should I Say ‘A’ Hour Or ‘An’ Hour?

Grammar Tip - When should I use ‘a’ and when should I use ‘an’? The Rule You use ‘a’ before words that begin with consonants e.g., b, c, d. You use ‘an’ before words that begin with the five vowels - a, e, i, o, u. However,…

The Writers Write Interview – Michael Robotham

Birthday? 9 November 1960 The Event? Dialogue for Dinner The Book? The Wreckage The Venue? Gingko, Parkview The Date? 28 July 2011 The Interviewer? Amanda Patterson Michael Robotham began his writing life as a journalist. He became a ghost writer, writing 12 bestsellers for famous people who would rather not…

1500 Times A Day – How To Stay Afloat In The Information Deluge

The average person receives 1500 messages (via email, television, cell phone, billboard, social media, Internet, and other channels) a day. To be an effective communicator, you need to break through this overload. How are consumers communicating? Desktop usage is decreasing. Mobile media is increasing. Social…

Ending Business Letters

Faithfully or Sincerely If you don’t know the name of the recipient, use Yours faithfully. Use it when you write to a client for the first time. Use it when you write a letter starting with Dear Sir. If you do know the name of…