Harry & Luke – There Are No New Plots

Harry Potter & Luke Skywalker - there are no new plots I don't know where this comes from originally, but we've been using it to teach plotting in our creative writing classes for a very long time. (9 years now, I think) Just choose a…

Good Writers Mean Business

Marketing, PR and Sales staff spend more time writing than speaking. Yet writing skills continue to deteriorate. Money is poured into market research and branding. Thought leaders think. Experts advise. Marketing companies market. However, this is wasted money if we can’t write for a target…
The 5 Senses - How Readers Remember Stories

The 5 Senses – How Readers Remember Stories

There are places I remember... We bring our words to life when we use the five senses. We cannot describe effectively without them. We must stop stop telling the reader what we think, or how we see things. We do this by moving into the…

Hyphens And Dashes

What’s the difference? Hyphens: join two or more words together. Examples: door-to-door,  editor-in-chief attach prefixes to words. Examples: ex-wife, non-executive, co-worker are used to avoid ambiguity: He wants to re-cover his furniture (to put new covers on it). He wants to recover his furniture (to…

If you own a cell phone read this

Press Release Date: 14 November 2011 Issued by: Writers Write Title: If you own a cell phone read this Begins# Watching the cell phone companies scrambling in the wake of the Consumer Protection Act (CPA) has been entertaining.   These companies have a terrible reputation…

Beat Writer’s Block With Help From The 4 Elements

Beating The Imaginary Block Writers are doing themselves a disservice when they perpetuate the myth of writer’s block. If writers want to be taken seriously, and, if writers want to be properly paid, they need to behave professionally. There are four elements that help you…

Plain Language Defined

Section 22. Right to information in plain and understandable language (2) For the purposes of this Act, a notice, document or visual representation is in plain language if it is reasonable to conclude that an ordinary consumer of the class of persons for whom the…

Creating Characters – 5 Mistakes Beginner Writers Make

What are the most common mistakes first time writers make when they create characters? They often forget they're creating real people. As Ernest Hemingway said, 'When writing a novel a writer should create living people; people not characters. A character is a caricature.' After many…

Plain Language Made Easy

Writers Write promotes and teaches plain language writing skills. There is an act called the Consumer Protection Act (CPA) No 68 of 2008. Protecting the consumer is a priority in South Africa. High levels of illiteracy and social inequality have brought Plain Language into focus. What is…