Dialogue – 7 Things Writers Should Consider

1. Dialogue should be brief. 2. It should add to the reader’s present knowledge. 3. It should eliminate the routine exchanges of ordinary conversation. 4. It should convey a sense of spontaneity but eliminate the repetitiveness of real talk.   5. It should keep the…

7 Ways To Make The Most Of Social Media

Socially Speaking Keep in mind that social media is the new PR. You cannot use it as an advertising platform. It is not the place for a sales pitch. You need to use social media to drive customers to your blog or website.  How do…

7 Guidelines For Better Email Etiquette

If you want to improve your email etiquette, follow these rules: Respond to emails within 24 hours. Say please and thank you in emails. Always spell check and proofread emails. Spell recipients' names correctly. Write short messages - 50% of all emails are now read…

6 Reasons Social Media Matters To Your Company

Socially Speaking Traditional Media is the fastest declining industry in the world. Social Media is the new word of mouth. Word of mouth is the most powerful sales tool. You can’t ignore the numbers. There are 900million people on Facebook, 400million on Twitter, 170million on…

12 Common Themes In Books

What is a theme? Theme is the central idea of the story. It is better if it is a full statement, with a subject and a verb. It sums up what the story shows us about the human condition. It is not a moral. It…

12 Ways To Get People To Read Your Writing

You Only Have 15 Seconds Modern readers scan. You only have fifteen seconds to get someone’s attention. If your headline does not grab their attention they won’t read your writing. If your first sentence does not live up to the promise of the headline they…

Top 8 Tips For Writing Dialogue

1. Listen to How People Talk. Having a sense of natural speech patterns is essential to good dialogue. Start to pay attention to the expressions that people use and the music of everyday conversation. This exercise asks you to do this more formally, but generally speaking…

20 Quotes To Read Before You Start A Business

Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists the best marketers are artists. They realise that whatever is being sold is being purchased because it creates an emotional want, not because it fills a…