There seems to be an endless amount to learn about social media. Which platforms should you be on to engage your readers? How often should you post? But the most important part of the social media world is learning how to create effective content that will dazzle your readers when their attention spans are low.
These tips will elevate your social media game, and give you the confidence you need to consistently post quality material that your readers will really want to read and share.
The best way to engage your readers is to create information that not only interests them, but that they will want to share with their friends and family. To make your posts more shareable, focus on the following concepts:
- Make Your Posts Trustworthy. If you’re posting your opinion, you don’t need any references. But if you’re posting about an important topic, a study, or a news topic, be sure to reference legitimate sources.
- Make Them Mobile-Friendly: Even the most shareable content won’t be shared if nobody is capable of sharing it. Remember that your audience is likely reading your post on a cell phone. Don’t leave them hanging without a way to view your content.
- Use Images. People are simply more inclined to read and share posts with photos. Articles with photos get 94% more views than those without photos. That should be reason enough to use pictures. But in case you’d like more reasons, 60% of consumers say they are more likely to contact a business with a photo.
- Write Great Headlines. Your headline is the only thing standing between you and your audience. Without an attention-grabbing headline, even the best blog post will never be read. Your headlines should use original language and words that elicit an emotion from the reader. Use these headline analysers to create the most clickable headlines – CoSchedule and Title Generator.
- Post With A Goal In Mind. Don’t just post articles for the sake of posting. Every time you write a blog post, consider your goal. Do you want people to share the post? Like the post? Respond to the post? Is it enough for them to just read the post? If you are trying to engage your readers, include links to share your content. If you’re trying to capture reader information, create a place where they can send their email to subscribe to your page.
- Schedule Your Posts. When sharing your posts on social media, consider what time of day your readers are online. If you have a Facebook Business page, check your “insights” tab to learn what day and time your readers are online. Aim to share your posts then. You can use the schedule feature on your status bar to queue your material. If you don’t have a business page, you can either use some other means of SEO analysis (there are several free SEOAnalyzers online), or you can do some manual analysis by paying more attention to which of your posts get the most traffic.
- Wait A Few Days Between Posts. Allow your blogs some time to percolate. Give your audience a chance to see your material. If you have regular readers, they might not have had a chance to get to your posts yet.
Writing great social media content is a complex process with many factors to consider. It’s not an easy task, but these secrets will help you improve your blog’s performance and increase your viewership. Here’s to better writing and more successful social media endeavours!
Guest post by Julie Petersen.
Julie is a private English language tutor and a blogger, who features the latest career and marketing trends in her articles. At present, she runs her writing blog AskPetersen and she is working on her first ebook dedicated to online learning.