Most people who follow your blog want to read about you because they like you. It’s good to remember that not everybody will like you all the time, but you need a few of them to like you a lot.
Great bloggers have empathy. They connect with their readers and they let them into their worlds. Once you understand your followers and the bond you’ve forged, it becomes more exciting to write for them.
Your followers want to read about somebody who grows emotionally, psychologically, and intellectually.
Here are seven reasons why likeable people make better bloggers.
1. Sympathy works.
Every good blog begins with a great blogger. To paraphrase Maya Angelou, we forget what people say and do, but we never forget how people make us feel. If you can show that you care about your subject matter, that you are sympathetic towards others, you will show them that you are relatable.
2. So does competence.
We like competent people. If you can show that you know what you’re talking about, people will trust you. You cannot be good at everything in life, but if you show that you’re good at your topic, people will like you.
3. Storytelling helps.
Likeable people are usually good storytellers. They have learned how to communicate. Because we understand their stories and their histories, they touch us emotionally. We like people who entertain us.
4. A sense of humour goes a long way.
We love people who make us see the funny side of things. Even if they are going through terrible times, it helps us to see them finding the light in the darkness. Tip: Don’t force humour.
5. Resilience is great.
If you can weather a storm, if you can show strength in dark times, people will follow you. It is important to remember that being resilient is good. Being fanatically single-minded can be off-putting.
6. Reveal your flaws.
If you are willing to show you’re not perfect, people will relate to you. This does not mean showing weakness. Rather, we become stronger when we admit that we have flaws. We like people who are not perfect all the time.
7. Kindness is King.
Unless you are writing for psychopaths, your followers will appreciate your empathy and kindness.
Of course, we don’t want you to change your personality, but if you can promote your likeable traits on your blog, you will be a better blogger.
If you want to learn how to blog and write for social media, join us for The Complete Blogging and Social Media Course.
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