7 Essential Characteristics Of Effective Business Writing


We sometimes overthink our business writing. We worry about the wrong things. At Writers Write, we say: Write to communicate. Nowhere is this more important than in business writing.

If you look at effective business communications (which includes emails, letters, notices, faxes, reports, and proposals, among others) you will find these seven common attributes:

Effective business writing:

  1. Uses plain language.
  2. Has a purpose.
  3. Makes a point, and supports that point with relevant information.
  4. Has information that is connected.
  5. Uses appropriate words in concise, accurate sentences.
  6. Is persuasive.
  7. Includes a call to action.

If you want to be effective in business, your message must be impossible to misunderstand. Effective communication allows us to share information that will inevitably contribute to your business’s success.

If you want to  improve your business writing, join us for The Plain Language Programme.

 by Amanda Patterson

If you enjoyed this post read:

  1. 8 Basic Questions Business Writers Need To Ask
  2. 24 Words Or Phrases You Need To Avoid In Your Business Writing
  3. Why The Elevator Pitch Will Always Be Effective In Business Writing
  4. Why You Need The Inverted Pyramid When You Write