You’ve finished writing your book and you’re publishing it. Congratulations! Your website may be the last thing you want to think about, but it should not be.
Authors need to look after their online spaces. Your website is your home away from home. It is where your readers get to know about you and your books. Look after it.
Even if you do not have a lot of time, here are tips to immediately improve your author website.
1. Update Information Regularly
Use a current photograph for yourself and include information about any appearances, podcasts, interviews, and new books.
2. Blog Regularly
There is something eerie about visiting a website that is only updated once a year. It is like visiting a ghost town or an unpopular relative. Use your blog feature to post every week. There are many things authors can blog about.
Read these posts for ideas: 30 Inspiring Blog Post Ideas For Writers and 23 Interesting Blog Post Ideas For Creative People.
You should also create a blogging calendar. You will find really useful tips in this post: Practical Hacks For Planning Your Blogging Calendar
3. Speed Up Your Website
Your website should take no more than three seconds to load. ‘47% of consumers expect websites to load in two seconds or less — and 40% will abandon a page that takes three or more seconds.’ (via)
Here are six things you can do to speed up your website – even if you’re not an IT genius:
- Uninstall plugins if you aren’t using them.
- Reduce the content on your homepage.
- Optimise your images. You can reduce the size of your images without ruining their quality by using the following tools:
- Choose a light theme that does not take time to load.
- Install a plugin to boost site speed. (You probably need somebody who knows what they are doing for this.)
- Consider changing web hosts if it still takes too long.
4. Include A Call To Action
A call to action could include asking your followers to:
- Sign up for your newsletter.
- Download free resources.
- Watch a video or listen to a podcast.
- Like or share a post.
- Buy your products, including ebooks and coaching services.
Suggested reading: Easy Ways To Write Call To Action Phrases That Convert
A call to action helps you to stay connected with your readers and it makes it easier for them to support you.
5. Make Sure You’re Socially Connected
Check that your links to social media platforms are working and that the widgets suit your theme (unless they come with the theme), and that they suit your brand. These are our widgets at Writers Write:
You will find them on the top right hand side of the page.
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