Think of blogging as a means to an end. The value of well-written blog content for search engine optimisation (SEO) and marketing is undeniable, which is why site owners put so much emphasis on it. However, you should remember that blogging is about reaching out to people and engaging them in your business. Blog writing is both an art and a science. You need to strike a balance between what you need and what your readers need.
Here are five tips to help you get better at blogging:
1. Get them to sign up
Unique visitors are great, but you want readers to come back for more and follow your posts. Most will not do that without prompting.
They need something like a newsletter or email alert to remind them that you’re around and you have something interesting to say.
Make it easy and attractive for them to give you their email address. If you do that, your engagement will increase. Add a call to action at the end of each post, and include a pop-up registration box.
2. Activate your comment box
The easiest way to engage your audience is to give them what they want. When you first start blogging, you need to identify your target market and do research in what is trending for your buyer persona or demographic. It will be hard going at first, because you have to find just the right note to strike, and that isn’t always going to be easy.
If you do it right, however, you should have a few people engaging with your content. Think of it as priming the pump to bring up the well of interest. If you happen to strike a productive note, you should keep pumping to keep the flow going, and you can do that by listening to your users.
Use the comments and questions as a basis for your next topics. You already know they are interested.
3. Tell them something important
There is a lot of content on the Internet, and most of it is just noise.
However, a few sites give their audience such value that people keep coming back for more. If you manage to set yourself up as an
authority in your niche, you have it made. Be generous with sharing your knowledge and skills. Make a point of giving your audience something they need. Whatever you give will pay you back in spades.
4. Polish your work
You would be surprised at how many people notice small errors in published content, and they are not shy about pointing them out. This is not the sort of attention you want. Your articles should be polished and error-free because you want to come off as professional and credible.
Pay close attention to the quality of your article prior to submission. Many online apps can help you. You can use Slick Write, for example, to analyse your content sentence structure for readability, wordiness, passive sentences, and dangling modifiers. You might also want to try CK Editor, a user-maintained and updated site for editing for more than 60 languages.
If you are confident you just need good proofreading in English, use Ginger instead. Of course, no app can do as thorough a job of proofreading as a professional human editor.
5. Be patient
Whatever you do, don’t be discouraged if you don’t get results in your first few attempts.
Blogging success takes time, and giving up before you get proper traction will negate all your efforts so far. Keep trying until you get
it right, and get some expert advice when you find yourself at a standstill. The thing is to hang in there and be patient. Writing blog content and making it a success is not easy in this competitive environment. These tips can make it easier, but you still need to do the work. Keep at it and follow these tips and you are one step closer to blogging success.
If you want to learn how to blog and write for social media, join our blogging and social media course in Johannesburg.
by Paige Donahue.
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