Blogging is hard work. Don’t let anybody fool you that it’s not. It’s also one of the most rewarding things you can do if you are passionate about your subject matter.
Blogging gives you a sense of community. It’s a way of creating awareness about your subject, your brand, your company, and yourself. At Writers Write, blogging is our first point of contact with the world. Most of our clients come to us through our blog, either via social media platforms or Google.
It’s easy enough to set up a blog. If you want some help getting started, please read my post: Social Media 101 – What Is A Blog? The hard part is maintaining it. You have to be passionate about what you’re doing to succeed. It also means that you have to spend time learning how to write great blog posts.
The best way to do this is by thinking about what you will post and the processes, habits, and techniques you will use when you create your posts.
How do you do this?
- You have to learn how to write properly. This means you need to read a lot and write a lot to find your writing voice. This also means you need to be creative and technically sound. Go on a creative writing course for inspiration. Take a grammar refresher course to brush up on your basic skills. With so many great bloggers out there, it’s easy for readers to abandon you because you can’t be bothered to get this right. Take a blogging course.
- You have to be consistent. The easiest way to do this is by creating a blogging calendar. Decide how many times a week you will post, and stick to it. Decide on types of posts. Decide on lengths of posts. Will you have themes for different days of the week? Tip: Decide on how you will write. Is it easier for you to write every day? Are you the type of person who can write a number of posts in one sitting and schedule them for future use?
- The quality of your blogs has to be consistent. One ill-conceived or badly written blog is risky. Posting two or three will make it easier for readers to abandon you. Your tone needs to be consistent. Read Does Your Blog Suit Your Brand? You have to write for your community and watch out for trends in the blogging world.
Don’t let any of this stop you, though. You have to start somewhere.
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