Month: August 2011

Branding – Beyond The Circles, Clouds, And Graphs

A product needs a personality. It needs a past filled with skeletons, secrets, and motivations. It needs a future built on dreams, hopes and desires. Tired of social media marketing that doesn’t work? There are solutions ‘teasing’ internet travellers. These generic articles, filled with circles,…

Writing Effective Web Copy

Google reported that Facebook hit a trillion page views this month. Writing for the Internet is the key to your company’s online success. Effective Web Copy The trick to writing effective web copy is to ensure that your readers know exactly what your website, and…

Secrets Of A Memoirist

You should write your story to engage and entertain your readers. Don’t write a story to help others, or to send a message. You are not competing in a Miss World pageant. Apply the same rules you would when writing a novel. Use dialogue, use…

The 4 Most Common Ways To Use The Comma

Teachers tell us commas allow us to pause for breath. This is not strictly true. Commas are there to help us avoid confusion. These are the four most common ways to use commas: To list items: We need cheese, bread, coffee and biscuits. (Many people still…

Very Busy People

I sat in a workshop in a branding agency. The boardroom was nursery school chic. No central table. Just undersized shared desks, thick crayons, primary coloured markers and bowls of fizz bars. A designer equating creativity with kindergarten. ‘Ground-breaking.’ As Miranda Priestly, the devil wearing…

The 5 Best Ways To Include Prologues

Writers love writing prologues, epilogues, and flashbacks. Readers hate reading them. If you insist on writing them, make sure you know how, and when, to use them. Prologues can be used when the opening scene of your novel: Occurs long before the main story Is…

Communicate Clearly Or Face The Consequences

Press Release Begins Will the Consumer Protection Commission (CPC) be anything like the Commission for Conciliation, Mediation and Arbitration (CCMA)? The CCMA deals with over 100 000 cases a year. How many will the new Commission deal with? “At least half of all CCMA judgements…

Apostrophes Explained

1. Apostrophes indicate ownership.    Peter’s laptop / Busi’s car / The children’s clothes 2. Apostrophes indicate a contraction of two words. Don’t (do not) / Doesn’t (does not) / ‘90s (1990s) Sipho’s (Sipho is) going home next week. 3. Apostrophes NEVER indicate a plural,…

5 Story Goals That Define A Plot

Love is not enough Wanting to find ‘love’ or ‘acceptance’ or ‘justice’ isn’t enough. If your character is loved, accepted or vindicated after achieving a physical goal, you have a story. To define a physical story goal a character needs: to get something physical to cause…

Should I Say ‘A’ Hour Or ‘An’ Hour?

Grammar Tip - When should I use ‘a’ and when should I use ‘an’? The Rule You use ‘a’ before words that begin with consonants e.g., b, c, d. You use ‘an’ before words that begin with the five vowels - a, e, i, o, u. However,…
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