Month: August 2011

Branding – Beyond The Circles, Clouds, And Graphs

A product needs a personality. It needs a past filled with skeletons, secrets, and motivations. It needs a future built on dreams, hopes and desires. Tired of social media marketing that doesn’t work? There are solutions ‘teasing’ internet travellers. These generic articles, filled with circles,…

Writing Effective Web Copy

Google reported that Facebook hit a trillion page views this month. Writing for the Internet is the key to your company’s online success. Effective Web Copy The trick to writing effective web copy is to ensure that your readers know exactly what your website, and…

Secrets Of A Memoirist

Are you thinking about writing a  memoir? Do you think you have a story that is interesting enough to write and one that people will want to read? Here are some secrets of a memoirist for you to consider. You should write your story to…

The 4 Most Common Ways To Use The Comma

Teachers tell us commas allow us to pause for breath. This is not strictly true. Commas are there to help us avoid confusion. These are the four most common ways to use commas: To list items: We need cheese, bread, coffee and biscuits. (Many people still…

Very Busy People

I sat in a workshop in a branding agency. The boardroom was nursery school chic. No central table. Just undersized shared desks, thick crayons, primary coloured markers and bowls of fizz bars. A designer equating creativity with kindergarten. ‘Ground-breaking.’ As Miranda Priestly, the devil wearing…
The 5 Best Ways To Include Prologues

The 5 Best Ways To Include Prologues

What is a prologue? According to Literary Devices: "The prologue, Greek prologos (meaning: before word), is an opening of a story that establishes the setting and gives background details. Generally speaking, the main function of a prologue tells some earlier story and connects it to the…

Communicate Clearly Or Face The Consequences

Press Release Begins Will the Consumer Protection Commission (CPC) be anything like the Commission for Conciliation, Mediation and Arbitration (CCMA)? The CCMA deals with over 100 000 cases a year. How many will the new Commission deal with? “At least half of all CCMA judgements…

Apostrophes Explained

1. Apostrophes indicate ownership.    Peter’s laptop / Busi’s car / The children’s clothes 2. Apostrophes indicate a contraction of two words. Don’t (do not) / Doesn’t (does not) / ‘90s (1990s) Sipho’s (Sipho is) going home next week. 3. Apostrophes NEVER indicate a plural,…
5 Story Goals That Define A Plot

5 Story Goals That Define A Plot

Characters need story goals. They need other characters to oppose those story goals. This is the how you begin to plot. If you don't provide one for them, you will have an aimless story. Love is not enough Wanting to find ‘love’ or ‘acceptance’ or…

Should I Say ‘A’ Hour Or ‘An’ Hour?

Grammar Tip - When should I use ‘a’ and when should I use ‘an’? The Rule You use ‘a’ before words that begin with consonants e.g., b, c, d. You use ‘an’ before words that begin with the five vowels - a, e, i, o, u. However,…
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