20 Types Of Content You Don’t Realise You’re Sharing

We all know, or should know, that content is king. What many of us do not realise is that content is more than just our blog posts. Promoting ourselves, our companies, and our brands on the Internet is the way we do business. Everything we share is content.

The truth is that everything we do online reveals us. The rule of thumb is to act online the way you would act in real life. Imagine that you are literally standing in front of friends, family, co-workers, and strangers and then consider if you would still share the content.

Content is anything that others can find out about you online.

Here are 20 types of content you probably don’t know you’re sharing:

  1. Private emails
  2. Professional emails
  3. Your website
  4. Your blog
  5. Your blog posts
  6. Your grammar, spelling, and punctuation
  7. Your about page, your contact page, your services page
  8. Your profile pictures on private and professional platforms
  9. Your ‘about you’ descriptions on every social media platform
  10. Your backgrounds on social media
  11. Your themes on social media
  12. Your photographs on social media
  13. Your shared quotations, images, and cartoons on social media
  14. Your shared articles and links on social media
  15. Your reviews of anything
  16. Social media updates, including personal Facebook statuses, tweets on Twitter, pins on Pinterest, LinkedIn updates, Instagram pictures and videos, YouTube videos, Google+ posts, Tumblr posts
  17. Responses or lack of responses on social media platforms
  18. Infographics you create
  19. Your services and products, including courses, ebooks, webinars
  20. The brands and people you follow

You are your content

So think carefully before you post that

  1. crazed political rant
  2. dubious link
  3. unintelligible update
  4. drunken photograph
  5. selfie #923
  6. super-religious quotation
  7. anti-religious ecard
  8. unflattering comment about your co-workers, company, friends, or family

If that is how you really want to be perceived, go ahead, but please check your spelling and grammar before you do. If you do care about how others perceive you, don’t post it.

Top Tip: If you want to learn how to blog, join us for The Complete Blogging Course in Johannesburg or sign up for the online version.

© Amanda Patterson

If you enjoyed this post, read:

  1. How Creating Content Leads To Sales
  2. 21 Social Media Don’ts
  3. 30 Inspiring Blog Post Ideas For Writers
  4. Seven Online Tools To Help You Generate Content For Your Blog

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  1. Ruth Bradbury-Horton

    this is so very, very true. It’s all about the think before you hit enter moment

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