it’s difficult to know which one to choose. I may be drawn to a great headline or
a topic that is close to my heart. I am often driven by impulse and I happily
click on an irresistible image or interesting subject.
please don’t disappoint me. If you do, I will probably not visit your site
again. Life is too short for many things, including bad coffee, bad people, and
When I land on your blog, I want a clean page with a
simple, decent-sized font that does not change from paragraph to paragraph. Web readers prefer a lot of white space, so it’s better if you paragraph often. They don’t want to feel as if they are reading an ancient
text book filled with chunks of dense text.Most of us prefer a clear white or off-white background with black or dark-grey
text. Use only one other colour to highlight something in a post. It’s good to guide readers with titles and sub-titles in bold, and to avoid over-using italics.Tip: Don’t post a blog without pictures. I like to see the blog post title in an
image, or a photograph that reflects the essence of the post. This
makes me feel happy, and I know that it is shareable on social media. Make sure
that the image is the correct size to convert to most of the platforms.
If your sentences go on forever, if you use out-dated
words, and if you always write in the passive voice, I will leave and never
come back. You need to write simply to convey complex ideas. Avoid overused and unnecessary modifiers and
qualifiers. I think there is a place for adjectives and adverbs on blogs, but
they must add to the piece and not distract me.Tip: Check your readability statistics before you post. If they are too low and your passive content is too high, rewrite your blog so that people will
enjoy reading it.
After I’ve read your home page and your four blog posts
that were written months apart, I’m not inspired to follow you on social media
or come back to your site. Even if you are just starting, make an effort to
blog weekly. You will soon build up a body of work and people will start to notice you.
If your headline says that I will learn how to write an essay with
your template, please make sure it does. If you tell me that you have 20 brilliant quotes, please make them memorable. If you promise to solve a
problem, give me well-researched advice. Don’t worry, I’m not looking for a
miracle, but I do want to leave with a sense of having learnt something.
You know those blogs that look good, but they never leave
you feeling satisfied. They seem to say the right things but they don’t answer
your questions or solve your problems. This is generally because the content has been
poorly researched. Reading them is a bit like asking the Kardashians a question. They may look like they know something, but you will be disappointed with their response.
Some people are fans of the never-ending post, but I’m
not one of them. Although it’s nice to have a lot of information, I find that
I’ve forgotten why I was even reading the post because it’s taken so many twists
and turns. Stick to the topic and give me links to the related posts instead.
There are some blogs that have no soul. Good
bloggers put their own spin on the subject matter. Great bloggers allow their
personalities to shine through. They have the courage to be themselves. Make sure you have the correct people creating content for you. Only entrust blogging duties to your IT department or advertising team if they are able to do it.
We all want to make money from our blogs, but overdoing
it makes us look desperate. Blogs with pop-up ads, adverts that break up the
text, flashing sidebars and Google Adsense
everywhere, are a huge turn-off for me. If you want to make money from your
blog, you will find some great advice here.
We all make mistakes, but I find that I can’t take people
seriously if they do not bother about spelling, grammar, and punctuation. If I
read a post and the author says ‘between you and I’ instead of ‘between you and
me’, I will abandon the site immediately. Make sure you know how to use apostrophes, commas, and
full stops. Their misuse upsets a lot of readers.Tip: If English is not your home language and you are using
it, you should take a course to improve your skills.
First impressions count. Try to find a theme that suits
your brand. For example, I feel uncomfortable if I arrive on a writing
page with a garish theme and a heavy-metal playlist. If you are writing inspirational blog posts, avoid a dark
theme with a gothic font, and if you are writing twisted tales, avoid light,
uplifting themes. You can find free themes or you can pay for them. Try
to keep it simple so that your content shines through.
Have you ever visited a blog where all the posts are
written by ‘Admin’ or ‘Staff writer’? I prefer to read blog posts written by a
human being – and I want to see your face. I want to know a bit about you if I’m going to spend
time on your blog.
If you want to learn how to blog and write for social media, join us for The Complete Blogging and Social Media Course.
Source for image
© Amanda Patterson
If you enjoyed this post, read:
- 7 Trends Bloggers Cannot Afford To Ignore In 2016
- 25 Types Of Content That Make Your Blog Irresistible
- 20 Types Of Content You Don’t Realise You’re Sharing
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