10 Excellent Reasons To Use Infographics On Your Blog



Should you be using infographics?
The internet is flooded with infographics. They are
everywhere and they are cool. I have become an infographic hoarder. I can’t
resist downloading them, and, judging by our page views and downloads, I am not
alone. So the answer to that question should be yes. 

If you’re like me, and you’re not a designer, you will be a
little peeved that people aren’t as excited about your tables and pie charts as
they are about infographics. 
Let’s look at 10 reasons why infographics
are so popular
:  

  1. They work because humans are visually inclined.  
  2. They allow us to convey a lot of information on one image.
  3. They beat PowerPoint.
  4. They look good.
  5. They give us something to share on social media platforms that can be linked back to our website.
  6. They contain branding elements like logos and web
    addresses, which creates brand awareness.
  7. They can go viral.
  8. They can boost search rankings, because they are re-blogged and
    shared, if you use links.
  9. They force you to simplify your message, making it more
    accessible and understandable.
  10. They are easy to make and track. 

You just had to reread the last point, right? Yes. They
are easy to make. You don’t need to be a designer, but a good eye and good
taste will help. There are several sites that allow you to make your own
infographics. They are user-friendly and
fun. 

I use Piktochart, but you can try infogr.am or Venngage. There are many more options out there. 

Before you sign up and spend hours staring
at a blank screen, write a blog post with all the
information you want to convey. Think of an infographic as a blog post made
visual
. (Information + Story + Design = Infographics.) 

Of course there are some things to consider before you start:

  1. Check out this infographic for some tips: 10 Rules that Make an Infographic Cool, Effective and Viral
  2. And one more to help with design: What makes an infographic bad
  3. I have also included an awesome infographic layout cheat
    sheet
     from Piktochart:
The infographic above is good example of bad proofreading. Make sure your infographic is typo-free and grammatically correct. Standard spelling and grammar rules apply. So please forgive the mistakes, but the layout ideas are good. 

Have fun and make beautiful infographics.
If you want to learn how to blog and write for social media, join our blogging and social media course in Johannesburg. Email  news@writerswrite.co.za  for more details.

Writers Write offers the best writing courses in South Africa. Writers Write – Write to communicate.

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