Should you be using infographics?
The internet is flooded with infographics. They are everywhere and they are cool. I have become an infographic hoarder. I can’t resist downloading them, and, judging by our page views and downloads, I am not alone. So the answer to that question should be yes. If you’re like me, and you’re not a designer, you will be a little peeved that people aren’t as excited about your tables and pie charts as they are about infographics.
Let’s look at 10 reasons why infographics are so popular:
- They work because humans are visually inclined.
- They allow us to convey a lot of information on one image.
- They beat PowerPoint.
- They look good.
- They give us something to share on social media platforms that can be linked back to our website.
- They contain branding elements like logos and web addresses, which creates brand awareness.
- They can go viral.
- They can boost search rankings, because they are re-blogged and shared, if you use links.
- They force you to simplify your message, making it more accessible and understandable.
- They are easy to make and track.
You just had to reread the last point, right? Yes. They are easy to make. You don’t need to be a designer, but a good eye and good taste will help. There are several sites that allow you to make your own infographics. They are user-friendly and fun.
Before you sign up and spend hours staring at a blank screen, write a blog post with all the information you want to convey. Think of an infographic as a blog post made visual. (Information + Story + Design = Infographics.)
Of course there are some things to consider before you start:
Check out this infographic for some tips: 10 Rules that Make an Infographic Cool, Effective and Viral
And one more to help with design: What makes an infographic bad
I have also included an awesome infographic layout cheat sheet from Piktochart:
The infographic above is good example of bad proofreading. Make sure your infographic is typo-free and grammatically correct. Standard spelling and grammar rules apply. So please forgive the mistakes, but the layout ideas are good.
Have fun and make beautiful infographics.
by Mia Botha