Many studies show us that our brains prefer storytelling to facts.
When we read facts, only the language parts of our brains work to understand the meaning. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.
This means that it’s easier for us to remember stories than facts. Our brains can’t make major distinctions between a story we’re reading about and something we are actually doing.
Individuals, brands and companies need to learn how to take advantage of this and make it part of their marketing strategy.
But how does this actually work?
Source for Infographic: OneSpot
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