Simplify Your Writing - Avoid These 44 Overused Words & Phrases

Writing simply and clearly is essential in business, or any, writing. We write sentences to convey messages. If we want to communicate, we need to keep them short. We should avoid verbiage by using mostly verbs and nouns and by not using empty phrases and meaningless words like those in the Infographic. 

Avoid using words to fill up space. Modifiers, qualifiers, and intensifiers (very, almost, nearly, quite) add nothing to our writing. Unnecessary adjectives and adverbs clutter up the page and put our readers to sleep. 

We should also avoid using big words and empty phrases because we think they makes us sound clever. Redundancy is also a problem. 

'A document does not have more value because it is longer. Repeating information does not make it more important. Using jargon does not make the message more significant.' (Source: 3 Ways To Write In Plain Language)

Here are 44 overused words and phrases to avoid when you write.

Source for Infographic: Grammar Check

If you want to improve your business writing, join us for The Plain Language Programme

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Affect vs Effect & 34 Other Common Confusions

There are many writing mistakes that will make your email, letter, or report look unprofessional. These commonly confused words are some of them. 

Source: Grammar Check

If you want to improve your business writing, join us for The Plain Language Programme. If you want to learn how to write a book, join our Writers Write course in Johannesburg. 

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Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

37 Fictional Drugs And Substances - Infographic

If anyone offers you Moloko Plus or Morphling, you'll know to say no after you read this infographic of fictional drugs and substances.

Source: J.Adler and Associates 

If you enjoyed this infographic, look at these:

If you want to improve your business writing, join us for The Plain Language Programme. If you want to learn how to write a book, join our Writers Write course in Johannesburg. 

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Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

200 Ways To Say 'Good'

Does the overuse of the word 'good' annoy you? Good weather, good movies, good music, good life, good this, good that…

Are you looking for words that convey what you mean more effectively? If you are, you may find this infographic to be helpful.


Infographic created by Jack Milgram.

If you enjoyed this infographic, look at these:

If you want to improve your business writing, join us for The Plain Language Programme. If you want to learn how to write a book, join our Writers Write course in Johannesburg. 

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Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

12 Common Writing Mistakes Bloggers Make

Source: Grammar Check

If you want to improve your business writing, join us for The Plain Language Programme. If you want to learn how to write a book, join our Writers Write course in Johannesburg. 

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Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

7 Simple Ways To Generate New Ideas

'Nothing is more dangerous than an idea when it is the only one you have.' ~Émile Chartier

Do you struggle to come up with new ideas for blog posts or plot twists for your book? Ideas Alive has some useful tips for nurturing your creativity in this infographic.

They include structured exercises (we recommend a daily prompt), collaborating with others, trying something different (recommended reading: 10 Ways To Get Out Of Writer's Rut), and keeping a diary (recommended reading: 7 Tips From Famous Writers On Getting Started). 

Please share your creativity tips with us in the comments section.

Source for infographic: Ideas Alive

If you want to improve your business writing, join us for The Plain Language Programme. If you want to learn how to write a book, join our Writers Write course in Johannesburg. 

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Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

30 Idioms You Need to Know & Their Meaning

An idiom is phrase which has a meaning that is commonly understood by speakers of the language, but whose meaning is often different from the normal meaning of the words.

Source: Grammar Check

If you want to improve your business writing, join us for The Plain Language Programme. If you want to learn how to write a book, join our Writers Write course in Johannesburg. 

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Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

5 Things You Need To Know About Content Marketing


"The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story." ~ James O'Brian, from an article on Mashable.

What Is Content Marketing?

Content marketing focuses on creating online content for a targeted audience. Businesses use it to promote their brands in a subtle way that allows them to avoid traditional advertising. Great content marketing informs or entertains - or both. The content must be valuable, relevant, and posted on unpaid platforms.

Joe Pulizzi of the Content Marketing Institute, says, 'If you pay for placement, it’s advertising. If you pay for placement of valuable, relevant content in a format similar to the third-party site, it’s native advertising. If you don’t pay for placement, the content is not advertising.'

5 Things You Need To Know About Content Marketing

Because most of our business is online, it is difficult, if not impossible, to market without creating content. 

Great content encourages people to want to find out more about you. It should encourage your followers to click through to your website. We need it for:
  1. Social media. If you don't have fresh, relevant content to share, your social media strategy will fail. 
  2. SEO (Search Engine Optimisation). Search engines like Google promote blogs and websites that regularly produce and publish quality content.
  3. Inbound marketing. The content you create drives traffic to your site. Most of us sell our products and services from our websites. If we can't get people to our sites, we can't do business. 
  4. Public relations. Creating content allows you to talk about subjects your audience cares about. A good content writer will inspire, inform, and entertain. This allows your audience to connect with your business on an emotional and intellectual level and to learn to trust it.
  5. PPC (Pay-per-click). If you want an advertiser to pay you, the website owner, when an ad is clicked, you have to provide good content to back it up.

12 Common Types Of Content Marketing
  1. Blog posts - are many things. Read our comprehensive post on blogging: 40 Types Of Content That Will Make Blogging Easier For You.
  2. Editorials - are articles where the editor or publisher of the website expresses his or her opinion.
  3. Webinars - are live online presentations where viewers submit questions and comments.
  4. How-to guides - tell your audience how to do something, for example, How To Write A Case Study In 3 Easy Steps.
  5. Surveys - are questionnaires that your target audience completes over the Internet. 
  6. Infographics - are used to share information in an easy-to-read format.
  7. Ebooks - as giveaways, are unique because they don’t seem like marketing at all. 
  8. Interviews - our series, The Writers Write Interview, features famous authors from our guest speaker events.
  9. Videos - are an engaging storytelling platform to connect with your followers.
  10. Podcasts - are digital audio files for downloading to a computer or portable media player. (Listen to this podcast of an interview on social media and blogging)
  11. White Papers - are persuasive documents that describe problems and ways to solve them.
  12. Quizzes - can be created on platforms like playbuzz and quzzr.
The Mixology Of Content Marketing (Infographic)

The JBH blog wanted to produce a viral-worthy infographic on their favourite topic – content marketing. The Infographic below uses cocktails to illustrate the parts you need to mix into each type of content discussed. 

They say, 'Using classic cocktails, we were able to break down key points about different kinds of content and their benefits in an engaging and original way.'

This is a great example of content marketing. It informs and entertains and it tells you where to go if you want to create a great infographic.

Source: JBH

If you want to learn how to blog and write for social media, join us for  The Complete Blogging and Social Media Course

 by Amanda Patterson. Follow her on  Facebook,  Tumblr,  Pinterest,  Google+,  LinkedIn,  and on Twitter:  @amandaonwriting

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Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

33 Commonly Misunderstood Words & Phrases

Source: Grammar Check

If you want to improve your business writing, join us for The Plain Language Programme. If you want to learn how to write a book, join our Writers Write course in Johannesburg. 

If you enjoyed this post, read:

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Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

Stay On Track With Our NaNoWriMo 2016 Calendar

November is novel writing month - NaNoWriMo - and the goal, if you participate, is to write a novel of 50 000 words in 30 days.

You have to write 1 667 words a day if you plan to write every day of the month. It is a big commitment, but it is also a great exercise in discipline. Here is our 2016 calendar to keep you on track.

If you want to learn how to write a book, join our Writers Write course in Johannesburg. Please email news@writerswrite.co.za for more details.

Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.