10 Tips To Help You Write More Effective Emails


I write about emails frequently because business is mostly conducted via email. Telephone calls, meetings, and text messaging are part of the way we communicate, but the bulk of what we say and what we ask happens via our inboxes. 

So, it seems like a good idea to write an email etiquette refresher for my first business writing post of 2017.

We write emails to: 
  1. Provide information
  2. Answer queries
  3. Ask for information
  4. Build relationships
  5. Deliver reports
  6. Submit proposals
  7. Make offers
If we communicate clearly and simply, we have a better chance of getting the response we want.

Here are 10 tips to help you write effective emails.

1.    Send it to the correct person
Are you sure that the recipient wants or needs to get your correspondence? Is he or she the correct person to contact? If you are certain, make sure that you spell their name correctly.
2.    Dear Sir or Madam
Do not use archaic overly formal language. Use a respectful, cordial greeting and salutation. Make sure your tone is correct for the subject and recipient.
Examples:
Dear Dan
Kind regards
3.    The subject line must tell us what the email covers
Do not leave this empty. It shows an immaturity in business and spam filters are likely to send it to junk mail. Use the subject line to indicate clearly what you want from the email. Are you advertising an event, sending an update, asking a question, setting a deadline, or requesting information? Whatever it is, make it clear. [Read The 12 Worst Mistakes People Make In Email Subject Lines]
Example: Short Story Course – Take advantage of our discount
4.    Write in your own voice
Write the way you would speak. Use a conversational tone and allow your personality to come through. People will see through your ‘business persona’ and your affectation will alienate them. [Read But How Did The Email Make You Feel?] Do not use big words and complex, convoluted sentence structures.
Example:  
Do not say: We require your consumer-related data for the course at this point in time.
Do say: We need your registration information now.
5.    Start at the end
Start your email with the reason for writing. Do not build up to it. You are not writing a suspense novel. We don’t have time to wade through your history, your resume and anything else you include. We need to decide if the email is of interest to us.
Example: Writers Write is offering a discount on the course you’re interested in attending.
6.    Ask a question
Before we write the email we should be clear about what we want to achieve. Be specific. Be confident without being arrogant.
Example: Would you like to take advantage of our offer?
7.    Less is more
Be brief. Be courteous. Your email should not be longer than 250 words. Keep it as short as possible without sacrificing important information. One way to get this right is by using the five Ws and the one H to make sure you cover the facts.
Example:
Where: Provide the venue
When: Give the date of the course
How much: Provide details of the discount
Why: Tell the reader why it’s a great deal
Who: Provide (brief) details of who will be facilitating
What: Include what you will we cover on the course
8.    Include a deadline
We need to be clear about when we need the response.
Example: This offer is valid until 23 December 2016. If you want to take advantage, please book before that date.
9.    Make us care
Show readers why this is of interest to them. Why should they spend time on our request? Know your audience. Don’t waste time with frivolous requests.
Example: We are making this offer because you asked us to alert you about new dates.
10.  Do not harass the recipient
Once we’ve sent the email, detailed our reason for sending it, and given a deadline, we have done what we can. If you require an urgent response, send one reminder email to make sure the recipient is aware of the importance. After that, leave them alone.

If you want to improve your business writing, join us for The Plain Language Programme

 by Amanda Patterson. Follow her on  Facebook,  Tumblr,  Pinterest,  Google+,  LinkedIn,  and on Twitter:  @amandaonwriting

If you enjoyed this article, read:

~~~

Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

10 Ways To Be Brief But Not Abrupt When You Write Emails

You know those days when you get home from work and your partner asks you what you did that day and all you can say is ‘I answered emails’? Email takes up a lot of our time. We spend all day in our inboxes. We reply and send and ask. 

It makes sense that shorter emails are more effective, but if we cut too much we run the risk of alienating our reader, because we can come across as abrupt. 

Here are 10 ways to keep it short, but professional

1.     Use a greeting.

Often when we rush, we leave out the greeting. Make sure to always include one. Words like ‘Hello’ or ‘Dear’ are good to use. 'Hi' isn’t the best for business, but it also depends on how formal or informal your company communications are.

2.     State the reason for writing as soon as possible.

We tend to start with clichés like 'I hope this email finds you well'. We can do this, but we should try to avoid doing it. We want to state the reason for writing as soon as possible. We may think adding a phrase like this makes us sound polite, but when we read clichés our brains shut down a little bit. We don’t want your reader shutting down. 

3.     Write in full sentences and use pronouns.

We tend to leave out pronouns and write in incomplete sentences. This makes our messages abrupt. Don't do it.

4.     Find the positive.

This is an art. Always try to turn the negative into the positive. Avoid negative words. Words starting with 'un-' and 'non-' aren’t ideal. Re-examine those words and try to replace them.

5.     Proper spelling and grammar.

Use a UK spellcheck and we suggest that you read your email aloud. Paying attention to our spelling and grammar is a sign of respect and professionalism.  

6.     Use contractions. 

Contractions soften your tone, so use them if you need to do this.

7.     Beware of capital letters.

Capital letters are the written equivalent of shouting, so avoid typing in CAPS.

8.     Avoid using colour to highlight.

Computer screens are calibrated differently, and what might be a nice grey colour on your screen is invisible on your reader’s screen. Also, we don’t all have colour printers. Use bold instead. Avoid using red type; people do not enjoy red words.

9.     Reference a future contact.

This is where we can make up for leaving out “I hope this email finds you well”, but try to make it original. Try “I look forward to receiving, meeting, seeing…” It makes your email positive.

10.  Call to action with instructions.

Anything we write should inform, entertain, or persuade. If you can do all three, you rock. Most business emails inform or persuade. Make sure you are clear about what you want the reader to do after reading your message.

Example 1:
Jane

See attached document. Feedback required asap.
Terms non-negotiable.

Charles
Example 2:
Hello Jane

I’ve attached the document as requested.

Please reply to this email with your comments by Tuesday, 24 October 2016. The terms are fixed.

I look forward to receiving your feedback.

Kind regards
Charles

Emails are delicate. The average employee receives about 50 of them a day, if we spend just five minutes with each email we’ll spend about four hours in our inbox. So remember, to keep it short, but keep it sweet.  

If you are interested in learning how to improve your business writing skills, join us for The Plain Language Programme

 by Mia Botha

Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

25 Email Etiquette Tips For Professional People


We send emails to place orders, answer questions, ask questions, inform, entertain, and promote.

If a client’s first impression of a company is a written one, make sure it is good. The way we answer our telephone, the way we conduct ourselves in a meeting, and the way we write sends a message.

If you work for a company and there is a style guide in place, you should familiarise yourself with its email guidelines.

25 Email Etiquette Guidelines
  1. Keep separate email accounts for separate uses. Leave your work email address for work. Keep another for personal use.
  2. Check communications daily. Set aside time to do this. It is a good idea to do this three times in your working day. Respond to all your mails so that they do not pile up in your inbox.
  3. Follow general etiquette. Email is the same as a phone call. It is personal. You should be polite and reasonable – even if you are angry. If you are so angry that you cannot be polite, it is a good idea to wait. Avoid sending emotional emails.
  4. Explain acronyms. If you use an abbreviation, you should give an explanation. [Read 7 Rules for Acronyms]
  5. Avoid emoticons. It is tempting to :D <grin> at the recipient, but it is preferable to write that you are glad that everything worked well.
  6. Be consistent. Do not use ‘land’, ‘arrive’ and ‘log-on’ just for variety. They have different meanings and you will confuse your readers.
  7. Avoid caps lock. DO NOT WRITE THE ENTIRE DOCUMENT IN UPPERCASE – it is rude. It is the equivalent of shouting. It is also not as easy to read as it looks.
  8. Avoid !!! Terry Pratchett wrote that multiple exclamation marks are a ‘sure sign of a diseased mind’. Using too many makes them ineffective anyway.
  9. Clients are not your friends. Do not forward jokes, poems, warnings, and chain letters to clients. They will delete them, and feel that you have crossed a line. 
  10. Avoid profanity. Swearing is never an option. Profanity always looks worse when it is in writing.
  11. Email is immediate. Reply to emails as soon as possible. The rule is to try to reply on the same day.
  12. Answer all the questions asked. Anticipate questions, and answer those as well. Keep outgoing emails down to one or two questions. If you receive the same queries, keep a copy of the usual response in your drafts folder. Use it when you reply.
  13. Reply to all? If there is more than one recipient, decide if the reply must be sent to them as well.
  14. To: Check email addresses. You may have used the incorrect one and sent the wrong information to the wrong person. This is harmless if it is our dad, embarrassing if it is our boss, and lethal if it is another customer.
  15. CC: CC means carbon copy. For multiple recipients who know each other, use the TO field for the main person, and the CC field for the other interested parties.
  16. BCC: BCC means blind carbon copy. For an email that is going to people with a common purpose, for example, all the delegates in a class, use the BCC field. This ensures that everybody receives the message and that their email addresses remain private.
  17. Use good subject lines. A clear subject line indicates the reason for the email and it prevents our email being deleted as spam. Our emails will be blocked or end up in the junk file if we use a random selection of acronyms, numbers and provocative words.
  18. Greetings. Emails are not as formal as a letter, but ‘Yo’ and ‘Hey’ are not appropriate. A little respect goes a long way. We should use the recipient’s name or surname, and make sure we spell it correctly. Example: Dear Susan or Dear Miss Jones
  19. Check it. Take time to edit an email. If the recipient is querying an earlier email, delete the irrelevant parts. Then focus on their question.
  20. The closing line. This should leave a favourable impression. Example: Please let me know if you need anything else.
  21. Salutations. Use an appropriate salutation. We recommend ‘Kind regards’.
  22. Signing off. It is polite to include your name at the end of the email. The reader can see your title, if applicable, and the correct spelling of your name.
  23. Apply good writing practices. Standard grammar and spelling rules apply to emails. Set up your email to use a spellchecker. Check grammar and style. [Read 5 Fool Proof Ways To Write Better Emails]
  24. Attachments. If you are sending an attachment, make sure you attach it. Remember that most servers block images, links and zip files. Most companies block attachments over 1MB, unless otherwise specified. Keep the attachment size as small as possible, and only send if necessary.
  25. Keep it simple. Never underestimate the power of simplicity. The best emails are clear - without colours, background pictures, BOLD, italics, and underlining.

If you want to improve your business writing, join us for The Plain Language Programme. Please email  news@writerswrite.co.za  for details.

     by Amanda Patterson. Follow her on  Facebook,  Tumblr,  Pinterest,  Google+,  LinkedIn,  and on Twitter:  @amandaonwriting

    © Amanda Patterson

     If you enjoyed this article, read these posts:
    1. What Is A Style Guide And Why Do I Need One?
    2. 27 Blogging Tips To Grow Your Business
    3. 5 Fool Proof Ways To Write Better Emails

    ~~~

    Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

    5 Fool Proof Ways To Write Better Emails


    We sent more than 205 billion emails to each other in 2015.  Researchers believe this will increase to 246 billion by 2019.

    To make our lives easier, we need to improve the way we write and respond to emails. We need to save time by asking the correct questions and by giving the right answers. 

    This includes writing a great subject line (if you are unsure of how to write a great subject line, read The 12 Worst Mistakes People Make In Email Subject Lines) and signing off professionally (read Why 'Best' Is The Worst Way To End Your Email). 

    In this post, I want to show you five ways to improve your general email writing skills: 
    1. Keep it simple. Use short sentences and easily understood words. Research shows people respond to shorter emails written with a Grade 3 level on your readability statistics. Do not use texting language. Use proper spelling, punctuation and grammar.
    2. Keep it short. We all avoid long emails and respond to the shorter ones first. Reading a long email is time-consuming and annoying. Get to the point.
    3. Be positively neutral. Tone is important. (Read 155 Words To Describe An Author's Tone.) As I said, get to the point, but you do not have to be abrupt. Be polite, but not overly friendly. Avoid emojis and emoticons. They make you look unprofessional.
    4. Ask/Answer a question. This is the main reason people send business emails. Use the five w’s and the one h (who, what, where, when, why, and how) if you struggle to compose an email. You will usually want to ask or answer one of these questions. Do not ask more than three questions in your email.
    5. Be specific. Start with the most important information. There is no time to build up to it in emails. People skim when they read electronically. Avoid vague timelines and deadlines so that you do not have to write another email.
    Your emails will also improve if you:
    1. Remove qualifiers. Words like ‘very’ and ‘almost’ confuse people.
    2. Remove redundant words and phrases. Follow this link for 50 redundant phrases we should avoid.
    3. Remove apologetic words like ‘just’ and ‘sorry’. These will put business clients off and they sound unprofessional. Examples: I am just sending you this to ask… Sorry to bother you, but…
    4. Leave out ridiculous words and phrases, such as:
    • ‘Honestly.’ – Does this mean you were being anything other than honest before?
    • ‘In my opinion.’ – Unless you are channelling somebody else’s opinion?
    • ‘Please find attached.’ - This is not a treasure hunt. Rather say, ‘I have attached…’
    • ‘Have a good day further.’ - Further than what? I am not sure if this is a uniquely South African phrase, but it does not make sense and it wastes time.
    • ‘Please do not hesitate to contact me’ - Unless we are talking about a matter of life and death. ‘Please contact me’ works.

    If you are interested in learning how to improve your writing skills, join us for The Plain Language Programme. Send an email to news@writerswrite.co.za for details.

     by Amanda Patterson. Follow her on  Pinterest,  Facebook,  Tumblr,  Google+,  LinkedIn, and  Twitter.

    If you enjoyed this article, read these posts:

    1. But How Did The Email Make You Feel?
    2. 5 Tips To Help You Avoid The Most Annoying Email Pet Peeves
    3. The Top Seven Tips for Writing Emails
    © Amanda Patterson

    Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate

    How Annoying Email Habits Would Appear In Real Life

    Poor email etiquette is not just annoying. It leads to problems communicating with co-workers and clients, which can result in missed deadlines and lost business. 

    Watch this hilarious Email in Real Life video by Solar Winds to see how your mistakes would look in real life.

    If you want to find out more about our business writing courses, please email news@writerswrite.co.za for more information.

    If you are looking for help with business writing skills, read these posts:

    1. The One Essential Email Trick Every Business Writer Should Know
    2. 9 Ways To Avoid The Emotional Email
    3. Why 'Best' Is The Worst Way To End Your Email
    4. How to Deflate those Inflated Phrases
    5. 7 Reasons To Communicate Clearly
    6. Writing Truths - Why Everyone In Business IS A Writer

    ~~~

    Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate

    But How Did The Email Make You Feel?


    I have been thinking about why some emails are successful and others are not. There are emails that make you want to continue doing business with the sender and there are those that make you want to complain about the sender's company to anyone willing to listen to you. 

    The Basics

    There is so much written about email etiquette and how to communicate effectively in emails. And it is true that these five things are all-important when writing emails: 
    1. Attention must be paid to spelling, grammar and punctuation.
    2. An appropriate greeting and sign-off must be included.
    3. Your subject line should be clear and pertinent.
    4. You should include only the most important information and ask only one question.
    5. The email should be brief. 

    The Feelings

    But there is more to writing a successful email than that. Maya Angelou once said, ‘I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ This is true in all relationships, including those of a business nature. I know that I avoid doing business with people who leave a negative impression in my inbox.


    The Fix

    If you want people to respond to you, you need to consider the tone, composition, and content of your email. This will help you get a response, because people will feel good about the way you have communicated with them. Here is a list of seven tips to help you achieve this: 
    1. Do not make excuses without proposing solutions. It is frustrating for a reader to receive an email where you have failed to perform or to keep a promise. It is worse when you have no plan to fix the situation. Find ways to work with systems, instead of complaining about them. It is not a good idea to make somebody feel sorry for you, and do not say something simply because you think it is what they want to hear. Give people the correct information in an appropriate, polite manner.
    2. Do not say anything in writing that you would not say to your reader’s face. An email is not a protective barrier between you and the recipient. Behave impeccably. Do not gossip about your boss or your co-workers. Good business writers focus on spending their time and energy on work. Talking behind other people’s backs will have a negative impact on you – especially if you put it in writing. Readers will wonder what you have to say about them. If you want to say something, say it directly to that person.
    3. Do find ways to learn from your mistakes. Successful communicators know that they can learn and gain experience from any situation. Try to find a way to thank the reader, without gushing or sounding insincere, for the opportunity they have given you to find a solution to their problem.
    4. Complain in a constructive manner. If you need to complain in an email, do it in a brief, courteous, and reasonable manner. Ask the reader to give you an explanation, or provide a solution. If you are responding to a complaint, try not to blame anyone else. Deal with the problem and move on.
    5. Do not discuss your personal life in a business email. Your reader will feel as if you have violated your professional relationship. He or she will avoid dealing with you, or complain to your manager. Do not talk about yourself, your physical well-being, your financial problems, your pets, your politics, or your religion. Never boast. Good communicators only offer details about their qualifications and achievements if someone specifically asks them to do so.
    6. Do try to help. If you create a positive tone when you communicate, and if you genuinely try to offer helpful solutions, others will trust you. They will be open to doing business with you in the future. Say nice things and congratulate others when they have achieved something. Do this in a professional and appropriate manner. 
    7. Be polite. Let things go. A rude email sent to you is not an excuse for you to behave the same way. Think twice before you criticise anybody in an email. Harsh words are even more hurtful when written in black and white. Think before you write and you will control the way others perceive you. 
    Never underestimate the way you make others feel. It is true that I will forget the specifics of what you wrote in your email in a week’s time, but I will never forget how I felt about you and your company if you made a negative impression on me.

    If you want to improve your business writing, join us for The Plain Language Programme

     by Amanda Patterson. Follow her on  Facebook,  Tumblr,  Pinterest,  Google+,  LinkedIn,  and on Twitter:  @amandaonwriting

    © Amanda Patterson

    If you enjoyed this article, read these posts:
    1. 5 Tips To Help You Avoid The Most Annoying Email Pet Peeves
    2. 20 Types Of Content You Don't Realise You're Sharing
    3. The Top 7 Tips for Writing Emails

    ~~~

    Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate

    5 Tips To Help You Avoid The Most Annoying Email Pet Peeves

    If you think writing well in business is overrated, think again. Sidekick recently conducted a survey, asking readers about their biggest email pet peeves. It seems that poor grammar is the biggest problem, especially if you are sending an email looking for new business.

    As the graph shows, 40% of people said bad grammar was their biggest pet peeve, 39% did not enjoy long-winded emails, and 15% said the lack of a clear question bothered them. These three answers accounted for 94% of all pet peeves.

    I have written extensively about these problems on this blog. We all know that first impressions matter, so take time to learn the basics of good grammar and email etiquette before you approach new clients. 

    Here are five tips to help you:

    1. Triple check spelling, punctuation, and grammar before you send that email. I will never respond to a cold email if it is riddled with errors. This also applies if you want a positive response when you are writing for social media.
    2. Include a clear, relevant subject line. I have written about the 12 worst mistakes people make in subject lines here.
    3. Your email should be brief, but not abrupt. Make sure you have included a polite greeting and an appropriate sign-off.
    4. Ask a simple question that gives the recipient a course of action to follow. I dislike badly-written emails that do not tell me what the sender wants from me. Remember the ABCs of effective communications.
    5. Be professional. Avoid fancy fonts, emoticons, and gifs. You do not want to alienate clients.

    If you want to improve your business writing, join us for The Plain Language Programme

     by Amanda Patterson. Follow her on  Pinterest,  Facebook,  Google+,  Tumblr  and  Twitter. 

    If you enjoyed this article, read these posts:
    1. 20 Types Of Content You Don't Realise You're Sharing
    2. The Top 7 Tips for Writing Emails
    3. The Three Mistakes Writers Make That Stop Us Reading Their Books

    ~~~

    Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate

    20 Types Of Content You Don't Realise You're Sharing


    We all know, or should know, that content is king. What many of us do not realise is that content is more than just our blog posts. Promoting ourselves, our companies, and our brands on the Internet is the way we do business. Everything we share is content. 

    The truth is that everything we do online reveals us. The rule of thumb is to act online the way you would act in real life. Imagine that you are literally standing in front of friends, family, co-workers, and strangers and then consider if you would still share the content. 

    Content is anything that others can find out about you online, and includes: 
    1. Private emails
    2. Professional emails
    3. Your website
    4. Your blog
    5. Your blog posts
    6. Your grammar, spelling, and punctuation
    7. Your about page, your contact page, your services page
    8. Your profile pictures on private and professional platforms
    9. Your ‘about you’ descriptions on every social media platform
    10. Your backgrounds on social media
    11. Your themes on social media
    12. Your photographs on social media
    13. Your shared quotations, images, and cartoons on social media
    14. Your shared articles and links on social media
    15. Your reviews of anything
    16. Social media updates, including personal Facebook statuses, tweets on Twitter, pins on Pinterest, LinkedIn updates, Instagram pictures and videos, YouTube videos, Google+ posts, Tumblr posts
    17. Responses or lack of responses on social media platforms
    18. Infographics you create
    19. Your services and products, including courses, ebooks, webinars
    20. The brands and people you follow
      You are your content 

      So think carefully before you post that crazed political rant, dubious link, unintelligible update, drunken photograph, selfie #923, super-religious quotation, anti-religious ecard, or that unflattering comment about your co-workers, company, friends, or family. If that is how you really want to be perceived, go ahead, but please check your spelling and grammar before you do. If you do care about how others perceive you, don't post it.

      If you want to learn how to blog and write for social media, join us for  The Complete Blogging and Social Media Course.

       by Amanda Patterson. Follow her on  Facebook,  Tumblr,  Pinterest,  Google+,  LinkedIn,  and on Twitter:  @amandaonwriting

      © Amanda Patterson

      If you enjoyed this post, read:

      ~~~

      Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate

      Why 'Best' Is The Worst Way To End Your Email

      If you want to annoy me, sign off your email with 'best'. When it happens, I am tempted to respond and ask 'best what?' Why have you chosen to add a random adjective that means nothing on a line by itself? The more you think about it, the more ridiculous it becomes.

      Who uses it?

      If you throw 'best' around as if it were actually a closing, you need to take time to create a genuine signature. 'Best' has become ubiquitous in its impersonal insincerity and it has even morphed into the nonsensical 'very best' and 'all best'. 

      'Best' is the worst of a trend started by those who thought it sounded snappy and chic to use it. It is the written equivalent of those unwanted 'air-kisses'. 

      Tip: If you want to use 'best', please add 'regards' or 'wishes' after it to make it useful.

      If you need a genuine way to sign off on your emails, here are three suggestions:

      1. Regards. This works for business emails but it can be a bit abrupt.
      2. Kind regards. This is an excellent closing for personal and business emails. It is polite and friendly. 
      3. Warm regards. This is acceptable for both personal and business emails. You should use it if you have a naturally warm and engaging tone.

      Avoid 'thanks' unless you are actually thanking the person. Avoid 'warmly'. It is an untethered adverb that is perhaps even creepier than 'best'. Avoid spiritual and religious quotes, unless you are a spiritual or religious leader.

      Of course, many will disagree with me, but I am hopeful that some of you will not.

      If you want to improve your business writing skills, join us for The Plain Language Programme

       by Amanda Patterson. Follow her on  Pinterest,  Facebook,  Google+,  Tumblr  and Twitter.  

      If you enjoyed this post, you may want to read:
      1. The 12 Worst Mistakes People Make In Email Subject Lines
      2. The 3 Most Abused Words in Emails (and other writing mistakes)
      3. 9 Ways To Avoid The Emotional Email

      ~~~

      Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate

      15 Tips For Better Email Etiquette

      Emails have changed the way we communicate in business. Most of us do not have the time to telephone our contacts, and most of them would probably prefer to receive an email or text from us anyway.

      With reports indicating that the average employee sends about 4000 emails every year, it is more important than ever to make sure that your email etiquette is impeccable.

      We have blogged about making sure your subject lines work, keeping your messages concise, and about how bad email habits would appear in real life. 

      When we saw this Infographic by Angela Nielsen on InspiredMag, we had to share it with you.

      If you want to learn how to write for business, join us for  The Plain Language Programme.

       by Amanda Patterson. Follow her on  Pinterest,  Facebook,  Google+,  Tumblr  and Twitter.  

      If you enjoyed this article, read these posts:

      1. The 12 Worst Mistakes People Make In Email Subject Lines
      2. Three Annoying Email Habits And How To Fix Them
      3. Begin at the end - the one essential email trick every business writer should know

      ~~~~~

      Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.