10 Tips To Help You Write More Effective Emails


I write about emails frequently because business is mostly conducted via email. Telephone calls, meetings, and text messaging are part of the way we communicate, but the bulk of what we say and what we ask happens via our inboxes. 

So, it seems like a good idea to write an email etiquette refresher for my first business writing post of 2017.

We write emails to: 
  1. Provide information
  2. Answer queries
  3. Ask for information
  4. Build relationships
  5. Deliver reports
  6. Submit proposals
  7. Make offers
If we communicate clearly and simply, we have a better chance of getting the response we want.

Here are 10 tips to help you write effective emails.

1.    Send it to the correct person
Are you sure that the recipient wants or needs to get your correspondence? Is he or she the correct person to contact? If you are certain, make sure that you spell their name correctly.
2.    Dear Sir or Madam
Do not use archaic overly formal language. Use a respectful, cordial greeting and salutation. Make sure your tone is correct for the subject and recipient.
Examples:
Dear Dan
Kind regards
3.    The subject line must tell us what the email covers
Do not leave this empty. It shows an immaturity in business and spam filters are likely to send it to junk mail. Use the subject line to indicate clearly what you want from the email. Are you advertising an event, sending an update, asking a question, setting a deadline, or requesting information? Whatever it is, make it clear. [Read The 12 Worst Mistakes People Make In Email Subject Lines]
Example: Short Story Course – Take advantage of our discount
4.    Write in your own voice
Write the way you would speak. Use a conversational tone and allow your personality to come through. People will see through your ‘business persona’ and your affectation will alienate them. [Read But How Did The Email Make You Feel?] Do not use big words and complex, convoluted sentence structures.
Example:  
Do not say: We require your consumer-related data for the course at this point in time.
Do say: We need your registration information now.
5.    Start at the end
Start your email with the reason for writing. Do not build up to it. You are not writing a suspense novel. We don’t have time to wade through your history, your resume and anything else you include. We need to decide if the email is of interest to us.
Example: Writers Write is offering a discount on the course you’re interested in attending.
6.    Ask a question
Before we write the email we should be clear about what we want to achieve. Be specific. Be confident without being arrogant.
Example: Would you like to take advantage of our offer?
7.    Less is more
Be brief. Be courteous. Your email should not be longer than 250 words. Keep it as short as possible without sacrificing important information. One way to get this right is by using the five Ws and the one H to make sure you cover the facts.
Example:
Where: Provide the venue
When: Give the date of the course
How much: Provide details of the discount
Why: Tell the reader why it’s a great deal
Who: Provide (brief) details of who will be facilitating
What: Include what you will we cover on the course
8.    Include a deadline
We need to be clear about when we need the response.
Example: This offer is valid until 23 December 2016. If you want to take advantage, please book before that date.
9.    Make us care
Show readers why this is of interest to them. Why should they spend time on our request? Know your audience. Don’t waste time with frivolous requests.
Example: We are making this offer because you asked us to alert you about new dates.
10.  Do not harass the recipient
Once we’ve sent the email, detailed our reason for sending it, and given a deadline, we have done what we can. If you require an urgent response, send one reminder email to make sure the recipient is aware of the importance. After that, leave them alone.

If you want to improve your business writing, join us for The Plain Language Programme

 by Amanda Patterson. Follow her on  Facebook,  Tumblr,  Pinterest,  Google+,  LinkedIn,  and on Twitter:  @amandaonwriting

If you enjoyed this article, read:

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Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

Why Getting An 'F' For Your Writing Is A Good Thing

Remember when getting an F for your writing was the worst thing that could happen to you? Turns out, it’s not so bad anymore. Actually, it’s a good thing. 

Today we are busy, busier than we have ever been and this has taken a toll on our reading habits. We tend to scan more, picking out lines and words here and there.

According to the Nielsen Eyetracking Study, we read in the shape of the letter F. We read most of the first paragraph, go down, read a bit of the middle paragraph, and then glance down again keeping to the right of the page. You can read more about it here: 8 Powerful Takeaways from Eye Tracking Studies  

This should help you decide where to put your most important information. We are often told that your first sentence should be the most important and the first paragraph the most important paragraph. If you consider the f-shaped reading pattern it makes sense. 

Look at these heat maps:

How can you change your writing to create the F? 

  1. Use the Inverted Pyramid. This is an old journalistic tool. Start with the conclusion and then add the explanations. The most important information must go first. This will also help you with SEO. Read The One Essential Email Trick Every Business Writer Should Know
  2. Write in Plain Language. Shorten your sentences, simplify your word choice and reduce sentence length. This will aide scanning. Read Why You Need To Write In Plain Language
  3. Make sure you have lots of white space. White space is a design principle; the absence of text draws your eye to the text. It does not overwhelm the reader. Read Why You Need White Space When You Write (And 5 Ways To Create It)

Good luck and I hope you get an F. 

If you are interested in learning how to improve your business writing skills, join us for The Plain Language Programme

 by Mia Botha

Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

9 Things That Can (& Will) Go Wrong When You Conduct An Interview


Guest Post

Interviewing is an integral part of journalism, and sometimes things don't always go as planned. I call it the Murphy's Law of Journalism. Here's a look at some of what can go South during interviews and just what you can do about it... 

The Murphy's Law Of Interviewing
  1. Scheduling problems. Interviewees, especially those in the world of business or entertainment, are busy and have very little time to waste. Time is precious, so find a time that works for both of you - and be willing to bend around theirs to get the job done. How much information can you cram into a ten or twenty minute interview? Often, more than enough. Once you've set a time, the absolutely most fatal mistake you can make is to miss it without explanation. Don't. 
  2. The Wrong Questions. I always prepare interview questions beforehand and advise students to do the same. I also tell them to treat the questions as preparation - with proper background research - and a guideline. You can't script a conversation, and you're never going to get the best results from the interview if you stick to the script. Treat interviews like a conversation and you'll never have to be nervous about it. You're just talking. If it veers off-topic, that's okay: You can subtly direct the conversation back to what you need to know without disrupting the conversations natural flow. 
  3. Signal Issues. Issues with connectivity and signal are a bitch when you've got an important interview scheduled. Before conducting an interview via phone, make sure you've got sufficient signal to do so - if not, you might be forced to do the interview where reception is better. 
  4. Equipment Malfunctions. In the old days, recorders could run out of tape. Now, things are a little different. If you're running a recorder, make at least three test calls to ensure it's working as it should; make sure you can hear yourself and the other person clearly, and check where these files are being saved. There's nothing worse than relying on a call recorder for an interview and finding out - twenty minutes and questions later - that nothing recorded. 
  5. Volume. I've transcribed thousands of interviews for both myself and other journalists, and a common issue is the playback volume: Sometimes an interviewee just tends to speak softly, other times it was due to the recording environment. Short of investing in a separate microphone (which is not necessarily a bad idea), you can use simple audio editing software like Audacity to increase the volume (or decrease the noise) of recorded interviews. 
  6. The Great...Mondegreen? Mondegreens, if you don't know, are misheard lyrics. Right now, I'm not sure if there's a word for misheard names or responses, but they're going to happen a hell of a lot. When they do, politely ask the interviewee to repeat what they just said or start from the top. If it was a recording and you only notice it afterwards, a call or e-mail asking them to clarify is fine. 
  7. Backing Up. Always back-up what you're working on, and always store it for the long-term afterwards: Consider cloud storage, or hard copy backed up every six months or so. There are many reasons you might need to refer back, and disputed quotes are just one of them. Writing full-time means you're running a business, and I advise people to treat their back-ups just like they would any other business records: Safe, long-term storage. 
  8. Memory Matters. What the hell does memory have to do with interviewing? Well, I'd say everything: Memorising interview questions cuts down on having to apologetically leaf through pages of notes. Knowing some facts and notes before an interview can't hurt either. Speaking of notes... 
  9. Pre-Interview Notes. While memory is great to rely on, a couple pages of notes are a great help. Write up a background research sheet along with your outline of questions: On it, write important facts that you'll need to remember about the interviewee’s life and the topic you're talking about. It's your interview cheat sheet. 

About the Author: Alex J. Coyne is a freelance journalist, author and language practitioner. He has written for a diverse range of international publications, blogs and clients including People Magazine, Funds for Writers, The Dollar Stretcher, The Investor, CollegeHumor and Great Bridge Links, among others. Find more information about his writing and courses aimed at journalists at Alex J Coyne

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    Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

    6 Ways To Shorten Your Sentences And Improve Your Writing

    Long sentences can be dangerous. When our sentences are too long, we tend to lapse into the passive voice and we risk making tense and punctuation mistakes. 

    Run-on sentences also distract the writer and the reader. We tend to veer off course and forget the purpose of our communications. They also force the reader to work harder. 

    Six ways to trim the fat

    1. Use readability statistics. Activate this on your computer and it’ll do the counting for you. Remember you want to work with an average number of words. It is also important to vary the length of your sentences.  [Read: Why You Should Care About Readability Statistics]

    2. Count the commas. If you are not listing items, and your sentence has more than three commas, you should consider splitting the sentence. 

    3. Cut unnecessary conjunctions. Conjunctions join sentences. Find them and decide if you can remove them and make two sentences instead of one. 

    4. One thought per paragraph. We tend to read the first sentence in a paragraph and then we scan the rest of the paragraph. If you introduce second and third points later in the same paragraph, your reader may miss them. 

    5. Remove redundant words. We add words that don’t add value. If you can remove a word from the sentence and it doesn’t change the meaning of the sentence you don’t need the word. [Read 19 Examples of Redundancy]

    6. Reduce your word count. Challenge yourself to cut 1/4 of the words. This will force you to evaluate each word. Do not cut crucial information, though. Make sure you have answered the 5Ws and H. 

    You will be able to structure your message if you plan your communication. The Inverted pyramid will help you decide what needs to go first. Think about what you want to say and what you want your reader to do after reading the message.  

    Happy pruning. 

    If you are interested in learning how to improve your business writing skills, join us for The Plain Language Programme

     by Mia Botha

    Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

    10 Ways To Be Brief But Not Abrupt When You Write Emails

    You know those days when you get home from work and your partner asks you what you did that day and all you can say is ‘I answered emails’? Email takes up a lot of our time. We spend all day in our inboxes. We reply and send and ask. 

    It makes sense that shorter emails are more effective, but if we cut too much we run the risk of alienating our reader, because we can come across as abrupt. 

    Here are 10 ways to keep it short, but professional

    1.     Use a greeting.

    Often when we rush, we leave out the greeting. Make sure to always include one. Words like ‘Hello’ or ‘Dear’ are good to use. 'Hi' isn’t the best for business, but it also depends on how formal or informal your company communications are.

    2.     State the reason for writing as soon as possible.

    We tend to start with clichés like 'I hope this email finds you well'. We can do this, but we should try to avoid doing it. We want to state the reason for writing as soon as possible. We may think adding a phrase like this makes us sound polite, but when we read clichés our brains shut down a little bit. We don’t want your reader shutting down. 

    3.     Write in full sentences and use pronouns.

    We tend to leave out pronouns and write in incomplete sentences. This makes our messages abrupt. Don't do it.

    4.     Find the positive.

    This is an art. Always try to turn the negative into the positive. Avoid negative words. Words starting with 'un-' and 'non-' aren’t ideal. Re-examine those words and try to replace them.

    5.     Proper spelling and grammar.

    Use a UK spellcheck and we suggest that you read your email aloud. Paying attention to our spelling and grammar is a sign of respect and professionalism.  

    6.     Use contractions. 

    Contractions soften your tone, so use them if you need to do this.

    7.     Beware of capital letters.

    Capital letters are the written equivalent of shouting, so avoid typing in CAPS.

    8.     Avoid using colour to highlight.

    Computer screens are calibrated differently, and what might be a nice grey colour on your screen is invisible on your reader’s screen. Also, we don’t all have colour printers. Use bold instead. Avoid using red type; people do not enjoy red words.

    9.     Reference a future contact.

    This is where we can make up for leaving out “I hope this email finds you well”, but try to make it original. Try “I look forward to receiving, meeting, seeing…” It makes your email positive.

    10.  Call to action with instructions.

    Anything we write should inform, entertain, or persuade. If you can do all three, you rock. Most business emails inform or persuade. Make sure you are clear about what you want the reader to do after reading your message.

    Example 1:
    Jane

    See attached document. Feedback required asap.
    Terms non-negotiable.

    Charles
    Example 2:
    Hello Jane

    I’ve attached the document as requested.

    Please reply to this email with your comments by Tuesday, 24 October 2016. The terms are fixed.

    I look forward to receiving your feedback.

    Kind regards
    Charles

    Emails are delicate. The average employee receives about 50 of them a day, if we spend just five minutes with each email we’ll spend about four hours in our inbox. So remember, to keep it short, but keep it sweet.  

    If you are interested in learning how to improve your business writing skills, join us for The Plain Language Programme

     by Mia Botha

    Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

    What Makes An Article Stick Around? 10 Reasons Why Your Blog Post Won't Die


    Do you have a post or an article on your website that refuses to die? Four years ago, Amanda Patterson wrote an article about cell phone contracts and how the power of plain language legislation can help consumers. It is one of the most viewed posts on The Media Online to this day. In internet time, four years is a long time, so to say this article has done well is an understatement.

    Last week I joined The Media Online for an interview to talk about what makes an article stick around. We often come across the term “going viral”. [Read The 18 Responses You Need For Content To Go Viral] There are many different definitions of going viral. Viral is usually something that is insanely popular for a short amount of time. This is more about longevity. A post that grows slowly in popularity and stays around for a long time. 

    Any content that you put up on the internet should do at least one of these three things. It must:
    • Inform
    • Persuade
    • Entertain
    Let’s look at Amanda’s post: Yes, you CAN cancel your cellphone contract and analyse why it works.
      Here are 10 reasons why people still read the post four years later:
      1. This article informs. 
      2. It was written in the correct viewpoint: It is written in second person, using YOU - the most powerful word in advertising. It is used in persuasive writing. 
      3. Timing is important. It was topical. The CPA had been around for about a year and people were figuring out it was for their benefit. 
      4. The readability percentage was high: It was written in Plain Language. It simplified complicated agreements. 
      5. It speaks to our emotions: It taps into an emotional trigger. We have strong feelings about our cell phone contracts. These emotions you evoke can be positive or negative. 
      6. $$$$: It helped the reader save money. We love saving money. 
      7. There is a call to action: It is action or solution driven. After reading it you know what to do. 
      8. The layout works: There is a lot of white space and it was written using The Inverted Pyramid
      9. The post speaks to the audience: This post directly benefits the reader. Often we write to get our message across instead of considering how this will improve the lives of our readers. What reward do we give them for clicking on our link? 
      10. The headline tells you exactly what the post is about. It makes a promise and then delivers on that promise. Headlines can make or break a post. 

      Watch the interview here:

      Happy writing.

      If you are interested in learning how to improve your business writing skills, join us for The Plain Language Programme. If you want to learn how to blog and write for social media, join us for  The Complete Blogging and Social Media Course

       by Mia Botha

      If you enjoyed this post, you will love:

      1. Why You Need White Space When You Write (And 5 Ways To Create It)
      2. Why You Need To Write In Plain Language
      3. From Passive Voice To Active Voice - How To Spot It & How To Change It

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        Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

        Why You Need White Space When You Write (And 5 Ways To Create It)


        We all suffer from information overload. It’s often called information fatigue. We need our information to be as easy to read as possible, because we are exposed to so much of it on a daily basis. 

        Whether you are a creative writer or a business writer you will have heard about white space. We come across this advice again and again: Make sure you have enough white space. 

        But what does 'white space' mean? 

        White space is a design principle. Simply, the absence of text draws your eye to the text. It literally refers to the amount of space around and between the words.  

        It is about creating text that is inviting to the reader. When your text forms a solid block it overwhelms your reader. The reader is negative about it, before they even begin to read. 

        Think about textbooks. They generally have long paragraphs, with long sentences. There is very little white space. Below is an image of George Orwell’s 1984. It is a good example of a book with very little white space, and even though it’s one of the more readable classics, you still have to work hard.


        We should use white space because
        • it makes it easier for us to read.
        • it draws the reader’s attention to the text.
        • it is uncluttered and calming. 
        Five ways to create white space: 
        1. Use lists. When you list items it makes it scannable. If you have more than three points it is better to number your items instead of using bullets. Try not to use more than 3-5 bullets.  
        2. Increase line spacing. If it is possible increase your line spacing on your documents. A good average is 1.5. Remember to refer to the company style guide before you do this. 
        3. Shorten your sentences. Long sentences form solid blocks. You should vary the length of your sentences. 
        4. Break up paragraphs. Reconsider your paragraphs and try to discuss only one point per paragraph. 
        5. Avoid justifying your documents. People are passionate about justifying their documents, but it makes it harder to read and proofread. Most professional documents have been typeset and your average computer doesn’t typset very well. It creates rivulets (diagonal spaces) between the words, uneven spaces in sentences and solid blocks of text.
        White space is about letting your writing and your reader breathe.

        If you are interested in learning how to improve your business writing skills, join us for The Plain Language Programme

         by Mia Botha

        If you enjoyed this post, you will love:

        1. Why You Need To Write In Plain Language
        2. From Passive Voice To Active Voice - How To Spot It & How To Change It
        3. September Writing Prompts

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          Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

          Why You Need To Write In Plain Language

          Plain language is writing that everyone can understand. You are only able to write this way if you understand exactly what it is that you want to say. Don’t think you are ‘dumbing it down’. You are communicating in a clear, simple manner. 

          If you read last week’s post, you’ll remember I wrote that we have 11 official languages in South Africa. This makes our use of plain language even more important. 


          What are the advantages of plain language:
          1. There is no ambiguity.
          2. It is faster to read.
          3. It is faster to write. 
          Plain language guidelines:
          1. Simplify your word choice.
          2. Shorten your sentences.
          3. Shorten paragraphs.
          4. Use the active voice.
          5. Use pronouns.
          6. Use lists.
          How to use readability statistics

          Microsoft Word has a free tool that measures the readability of your document. There are many free online tools that you can use as well. [Read Why You Should Care About Readability Statistics] The Microsoft tool calculates the number of characters per word, the numbers of words per sentence as well as the number of sentences per paragraph. At the end you will be given a passivity percentage, a grade level, and a readability percentage. Ideally you want your grade to be around 7, your readability to be above 70% and your passive voice below 10%. 


          How do you achieve this reading?  

          Averages to strive for:
          1. Word choice: If you use simple words, there will be no confusion about the meaning of the word. Strive for, on average, 4 characters per word. Remember you will use many short words such as ‘is’ and ‘a’ as well as many 6 or 8 character words to achieve this average. However, you should avoid very long words.  
          2. Sentence length: If you keep your sentences short you will find it easier to remain in the active voice. You will be able to avoid tense and punctuation mistakes. Try to use sentences that have an average of 9-13 words. Remember, it’s an average. You will use five word sentences, and you will use twenty word sentences, but when you start writing 34 or 45 word sentences you should cut them.   
          3. Paragraph length: Simple words and short sentences will help you to keep your paragraphs short. Short paragraphs help to create white space. If you keep your paragraphs between 3-5 lines or sentences, you will be able to place the emphasis on the correct information. Your first sentence should be the most the important sentence and you should keep it down to one thought or point per paragraph. 
          Plan your messages

          By planning your messages, you will be able focus your communication. If your messages are succinct and clear you will be an effective communicator. Consider your reader. Ask this question before you start writing: What do you want the reader to do after reading your message? This will help you decide what information to include.

          We’ll talk about reader habits and the importance of white space next week. 

          If you are interested in learning how to improve your business writing skills, join us for The Plain Language Programme

           by Mia Botha

          If you enjoyed this post, you will love:

          1. August Writing Prompts
          2. What Writers Can Learn From The Coolest Podcasts On The Web
          3. World-Building For Every Genre: The Ultimate Setting Checklist

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            Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

            Yes, You Should Care About Readability Statistics


            Our motto at Writers Write is: 'Write to communicate.' The best way to do this is to learn to write in plain language. 

            We need to learn how to say difficult things in the simplest language. If we do this, we are able to reach a larger audience. This is true for business writing, blogging, and creative writing.

            Running readability statistics is an excellent way to test if you are writing in plain language. You will find a link to a free online readability calculator at the end of this post.

            Creative Writing
            From Analysing Agatha – How to become the best-selling novelist of all time

            "In Fiction Writer’s Brainstormer, James V. Smith explains exactly how the best-selling authors succeed. After studying authors like Stephen King, John Grisham, Danielle Steele, and Elmore Leonard, he came up with this as an ideal writing standard (if you want to sell more books).

            Once you are finished writing your novel, run readability statistics on the entire manuscript. You should have (on average):

            1. four characters per word
            2. a passive voice score of less than 5%
            3. at least an 80% readability score on the Flesch-Kincaid scale
            4. no higher than a 5th grade readability level on the Flesch-Kincaid scale (This does not mean a fifth grader would understand it. It means you are writing in the active voice, using understandable words.)"
            Business Writing
            Business writers need to watch readability levels. Research shows people respond to shorter emails written with a Grade 3 level on your readability statistics. 

            We achieve these statistics by using short sentences and easily understood words. We need to avoid texting language, and we should use proper spelling, punctuation, and grammar. We also have to minimise our use of the passive voice. [Read The Passive Voice Explained - Plus An Infographic]
            Blogging

            'If your sentences go on forever, if you use out-dated words, and if you always write in the passive voice, I will leave and never come back. You need to write simply to convey complex ideas. Avoid overused and unnecessary modifiers and qualifiers. I think there is a place for adjectives and adverbs on blogs, but they must add to the piece and not distract me.

            Tip: Check your readability statistics before you post. If they are too low and your passive content is too high, rewrite your blog so that people will enjoy reading it.'
            If you want to communicate in business, attract more followers to your blog, or write more readable books, I recommend learning how to use readability tools.  

            Click on this image to use this free online readability calculator.

            Test your website: If you want to test how readable your entire blog or website is, click here

            On our creative course, Writers Write, we teach you exactly how to do this. If you are interested in learning how to improve your business writing skills, join us for The Plain Language Programme

             by Amanda Patterson. Follow her on  Facebook,  Tumblr,  Pinterest,  Google+,  LinkedIn,  and on Twitter:  @amandaonwriting

            © Amanda Patterson

            If you enjoyed this article, read these posts:

            1. Between Friends: Writing Advice From Hemingway To Fitzgerald
            2. 25 Email Etiquette Tips For Professional People
            3. What Is A Style Guide And Why Do I Need One?
            © Amanda Patterson

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            Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.

            10 Important Things To Remember About Storytelling For Business


            'The universe is made of stories, not of atoms.' - Muriel Rukeyser

            Storytelling in business is more important than ever.  In a world that is flooded with information, the best way to get your customers' attention is to get them to care. 

            If you create empathy by telling a story where readers think 'that could happen to me' or 'I know exactly what that feels like', you have a better chance of making a success of your business.

            As I wrote in 7 Points You Need To Write A Story For Your Business, 'People forget statistics and names and events, but they never forget stories. A story is the only way we can activate the parts of the brain that get listeners to relate to us.'

            10 Important Things To Remember About Storytelling For Business

            1. Stories engage our audience's imagination.
            2. Stories go beyond the boring facts and theories of business.
            3. Stories reveal something about ourselves. Our customers like to see the person behind the brand.
            4. Stories trigger emotions and the senses of our readers.
            5. Stories are conversational – they stimulate others to react and tell us their stories in return.
            6. Stories provide hooks for readers. They give our audience a point of reference - a place where our relationship begins.
            7. Stories are relatable. We like to think 'That could have been me.' or 'What would I do if that happened to me?'
            8. Stories grab the attention of readers. 
            9. Stories are memorable. We forget figures but we remember how a good story made us feel for years.
            10. Stories illustrate our points in ways that are more convincing than other types of information.

            P.S. Blogging for business is essential and storytelling is an important element in blogging. Include anecdotes and examples when you write for an audience.

            Source for illustration

            If you want to improve your business writing, join us for The Plain Language Programme. If you want to learn how to blog and write for social media, join us for  The Complete Blogging and Social Media Course. Please send an email to news@writerswrite.co.za for details.

               by Amanda Patterson. Follow her on  Pinterest,  Facebook,  Tumblr,  Google+,  LinkedIn, and  Twitter.

               If you enjoyed this article, read these posts:
              1. 27 Blogging Tips To Grow Your Business
              2. 5 Fool Proof Ways To Write Better Emails
              3. The Amazingly Simple Anatomy Of A Meaningful Marketing Story
              4. The 7 Points You Need To Build A Story For Your Business

              ~~~

              Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.