Persuasive writers use words to convince the reader to listen or to act. The best way to do this is by using the rules of Ethos Logos Pathos. Be credible, be logical, and appeal to your reader’s emotions.
I found this useful list of words in an interesting article called Common words that suck emotional power out of your content by John Gregory Olson. He explains how words have emotions attached to them, and that you should choose the correct ones for the response you want to elicit from your reader.
Use these words if you want to get an emotional, rather than an intellectual, response from your readers.
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