40 Types Of Content That Will Make Blogging Easier For You


I create content for this blog every week. There are times when it seems easy and then there are times when it feels impossible. I am lucky because I have two regular bloggers who help me. It also helps that Mia Botha and Anthony Ehlers are brilliant writers who understand what our followers want to read.

How do bloggers come up with new ideas?
To keep going, it is important to blog about your passions. It is also important to stick to the themes of your blog and your business. For example, we blog about creative writing, business writing, blogging, writing for social media, and reading. This means that we can choose any of these broad categories as a starting point.
How do we manage to stay sane, week after week?
Creating a blogging calendar with themes and types of content also helps. I try to stick to Social Media Monday, where we post about social media and blogging. Tuesdays are open for business, and sometimes, creative writing. Mia Botha blogs on Wednesdays and Anthony Ehlers blogs on Thursdays. If we are hosting a guest, we try to do it on Fridays.
Month after month?
There are regular monthly posts that fill the calendar. We have the Top 10 Posts from the previous month, our book reviews, a calendar for next month's courses, and writing prompts for that month.
Year after year?
There are also yearly posts, including the top-earning authors for that year [The 14 Top-Earning Authors - 2016], National Novel Writing Month every November [NaNoWriMo], and your favourite posts from the year before [The Top 42 Writing Posts of 2015].
You need to work out a calendar that works for your readership, your industry, and your brand. If you are a writer, for example, you may find this post useful: 30 Inspiring Blog Post Ideas For Writers

I have compiled a list of blog post ideas that a blogger in any industry can use for inspiration.

40 Types Of Content To Inspire Any Blogger
  1. Interviews. We have a series called The Writers Write Interview where we feature famous authors from our guest speaker events.
  2. Holidays. Keep a calendar of holidays for inspiration. You can use Mother's Day or Father's Day to inspire a post. This year we featured 9 Famous Fictional Narcissistic Mothers - And How To Write About Them.
  3. Worksheets. Create worksheets and share them with your followers.
  4. Expertise. Share your knowledge. Tell people what you know about your subject. Back it up with research and examples. At Writers Write, we may talk about sub-plots, pacing, or inciting moments.
  5. Birthdays. You will know who your audience admires. Keep a list of their birthdays for reference. At Writers Write, we often use the anniversary of a famous author's birthday as a starting point, for example 6 Things Alfred Hitchcock Can Teach You About Writing
  6. Testimonials. Include posts about clients who have been successful or posts on what people have said about you, your products, or your courses.
  7. A series. You may want to write a series of posts about a subject that is important to your readers. I wrote a series called Social Media 101 to help bloggers understand and evaluate the different types of social media. This year, Anthony is writing 52 posts about how to Write Your Novel In A Year [Read Week 1: Start Strong, Start Simple]
  8. Pick of the week or month. You may work in an industry where you can showcase a product on a regular basis.
  9. Lists. People love lists. They never get tired of them, so don't stop using them. Examples: 'The Top 10...', '25 Ways To....', or mega-lists about your industry like The Top 100 Writing Blogs For Authors And Bloggers
  10. Informative posts. These include research and expert advice in your field of expertise. At Writers Write these could be about grammar, readability statistics, the passive voice, or email etiquette.
  11. Inspirational posts. Include motivational infographics and ways to stay creative.
  12. How-to articles. Like lists, this one never gets old. People follow you to find out what you do and how you do it. Some of our examples include How To Write A Case Study In 3 Easy StepsHow To Write A Beginning And An Ending That Readers Will Never Forget, and How To Use Writing Prompts.
  13. Checklists. These are useful to help your followers who are learning as they go along. [Read The Ultimate Blogging Checklist]
  14. Quotations. Create lists of quotations from famous people about your favourite topics. They can be wise, flippant, or humorous. [My 15 Favourite Quotes On Grammar]
  15. Templates. If you have a useful template that anybody in your industry would find useful, share it. Include your logo or website on the template.
  16. Cheat Sheets. These are always popular. Our most viewed posts are Cheat Sheets for Writing Body Language and 45 Ways To Avoid Using The Word 'Very'
  17. Definition posts. These include basic information about your topics. For example, What is a blog?
  18. Humour. Why not write a post on 'How To Survive A Relationship With A _______' or  '10 Ways To Seduce A ___________' We have done these for writers.
  19. Anecdotes. Use personal stories and situations as inspiration for topics. Mia uses her role as a mother to teach us about suspense in stories, or the death of her cell phone battery to remind us that writers need to observe
  20. Statistics and case studies. Mia Botha decided to look at our most popular blogs for her post, How Long Should Your Blog Post Be? and I looked at famous authors for Word Counts - How Long Should Your Novel Be?
  21. Guest posts. If you are going to accept guest posts, create a set of guidelines for your blog.
  22. Meet the team. If you have a team, you could use this opportunity to let your followers into their worlds. You should already have a page with brief biographies for them, but these would be longer posts.
  23. Profiles. Write about a product or a person in your industry.
  24. Quizzes. You can create your own on platforms like playbuzz and quzzr.
  25. Beginner's guides. Use these to encourage followers who may be intimidated by a new subject. We have written these on creating characters, writing speeches, and revenge as a plot.
  26. Videos or tutorials. Create your own or share others. Watch as Kurt Vonnegut explains the shapes of stories.
  27. Podcasts. You may want to offer podcasts of interviews or classes for your readers.
  28. Lessons. What have you learnt along your journey? How did you gain a following on social media? What did your mother teach you about business writing?
  29. Reviews. You can review any product or event related to your industry.
  30. Infographics. You can create these yourself or share from other sources. Use Infographics to share statistics or information in an easy-to-read format. 
  31. Competitions and giveaways. If you have products to give away or a sponsor, this is a good way to build up a following.
  32. Resources. If you have found useful tools that you think others should try, write a post about them. They could be for business writing or on creating content for your blog.
  33. Behind-the-scenes. Write about what it takes to create a finished product. This is particularly useful if you are in a glamorous business and you want to show the human side of your product.
  34. Memes/Comics. You can create these on a meme site or share them when you find them. Always credit your source.
  35. Events. If you have guest speakers or product launches, write about them.
  36. Follow-up posts. Revisit your most popular posts and write a follow-up, especially if things have changed since you wrote that post.
  37. FAQs (Frequently asked questions). Why not write a post that answers questions that everybody asks you?
  38. Opinion pieces. If you feel passionately about something, let your followers know. Remember that you may create enemies as well as gain followers when you do this. A post such as 5 Guaranteed Ways To Bore Your Reader evoked strong reactions from readers
  39. Images. You may want to show a story through a series of photographs. Perhaps you've been on holiday or seen something you can work into a blog.
  40. Predictions and trends. Keep an eye on trends in your industry. At the end of 2015, we wrote about 7 Trends Bloggers Can't Afford To Ignore In 2016

If you want to learn how to blog and write for social media, join us for  The Complete Blogging and Social Media Course

 by Amanda Patterson. Follow her on  Facebook,  Tumblr,  Pinterest,  Google+,  LinkedIn,  and on Twitter:  @amandaonwriting

If you enjoyed this post read:

~~~

Writers Write offers the best writing courses in South Africa. Writers Write - Write to communicate.
8 responses
Hello Amanda, Thanks for your titanic work! All of these are good, but "lists" is my favorite one. The main reason for this is that lists provide readers with easily chewable content so he or she can get all the most important information without wasting time on finding it at the wall of text. That's the reason why I've used list in my article . I've done that because my target audience doesn't have too much time and loves getting well-structured and useful information once in their hands instead of wasting their high-priced time on finding it at the article for hours.
7 visitors upvoted this post.